მარკეტინგის მენეჯერი

ABRIS is looking for a Marketing Manager to cover two markets (Georgia and Armenia) for an IT distribution business with a multi-vendor portfolio. This is a cross B2B/B2C role: you will support different product lines and vendors with a wide range of marketing activities, help Sales with lead generation, and grow brand presence locally. We need someone independent, well-organised, and comfortable working with changing priorities.

Responsibilities - Build and manage a marketing calendar across vendors and products (monthly/quarterly); set priorities and meet deadlines. - Run B2B marketing activities: lead gen campaigns, webinars/events, partner campaigns, email/messenger communications, and sales enablement materials (presentations, one-pagers, case studies). - Support B2C directions (when relevant): promo campaigns, content/SMM, special projects, and local activations. - Work with vendors: collect requirements, coordinate approvals, run joint plans, and prepare activity reports. - Collaborate with internal stakeholders (Sales, regional team, product/pre-sales): turn requests into clear marketing tasks and follow through on execution. - Coordinate external partners and agencies (design/copy/video/performance/events): write briefs, control quality, timelines, and budget. - Track performance (leads/registrations/engagement, channel efficiency), summarise insights, and create improvement plans.

Requirements - Clear understanding of the difference between B2B and B2C marketing (funnel, sales cycle, channels, role of content/events). - Hands-on end-to-end marketing campaign experience - Strong communication skills (written and spoken); able to manage multiple stakeholders. - Solid basics in marketing analytics: key metrics, reporting, and understanding impact on funnel/sales. - English (B2) for vendor communication and marketing materials. - Russian - working proficiency - Willingness and ability to travel frequently to Armenia for business purposes..

Tools - Planning and reporting: Excel/Google Sheets; presentations (PowerPoint /Google Slides). - Tracking and analytics: UTM tags, GA4 (or similar), basic dashboards/reports - CRM Bitrix

Nice to Have - 2-4 years of marketing experience (IT/B2B tech/distribution/system integrator is a strong advantage; multi-product experience is a plus). - Experience with MDF/co-op budgets and vendor reporting. - Basic understanding of IT categories (e.g., cybersecurity, cloud, networking, enterprise software, any relevant area). - Performance marketing experience or agency management (search/paid social/retargeting). - Experience building marketing processes from scratch. - Communication and event tools: email platforms, registration forms, webinar platforms (confident user level)

The interested applicants should send their CV to. Please indicate the Position you apply for in the "subject" line.

We wish all applicants the best of luck!