Digital Growth and Performance Manager

Do you love challenges and rapid development? Join the ProCredit Bank marketing team! ProCredit Bank operates in Georgia since 1999 and is part of the ProCredit Group based in Germany, which successfully operates in the markets of South-Eastern and Eastern Europe, Latin America and Germany. We offer a stable working environment, international standards and professional growth. Your energy is valued, initiative is recognized and development is systematically supported. Join a team where progress is daily.

ProCredit Bank announces a vacancy: Digital Growth & Performance Manager

We are looking for a result-oriented, analytically strong and hands-on professional who will be responsible for the development of ProCredit Bank's digital growth and digital sales for Retail and Business/SME directions. The main goal of this position is to increase quality leads, applications and sales through digital channels, improve the customer's full digital journey and transform marketing investments into measurable business results. The candidate must independently manage performance campaigns and evaluate the result not only by reach, clicks or CPL, but also by applications, approvals, disbursed loans, attracted deposits, new active clients and generated revenue.

Key Responsibilities - Developing and implementing Digital Growth and Digital Sales strategies for Retail and Business/SME directions; - Hands-on management of Meta Ads, Google Ads, LinkedIn Campaign Manager, and other digital advertising channels; - Independent planning, setup, launch, daily optimization, and budget control of campaigns; - Managing the full cycle of Lead Generation campaigns: - Campaign → Lead → Application → Approval → Sale → Activation; - Identifying customer segments, target audiences, and buyer personas, and creating tailored campaigns; - Analyzing lead quantity and quality, CPL, CPA, approval rate, conversion rate, and final sales results; - Assessing the impact of digital campaigns on loan disbursements, attracted deposits, new clients, activation, and revenue; - Analyzing website and mobile bank customer journey, funnels, user behavior, and conversion drop-offs; - Identifying problematic stages and proposing specific improvements to UX/UI, Product, IT, Sales, and Customer Experience teams; - Improving landing pages, lead forms, onboarding, and digital application processes; - Planning, implementing, and evaluating A/B testing, CRO initiatives, and growth experiments; - Setting up and developing GA4, GTM, conversion events, pixels, UTM structure, and source-to-sale tracking; - Participating in the development of Mobile/App Analytics, in-app events, deep linking, and attribution; - Planning remarketing, retargeting, and customer lifecycle campaigns; - Collaborating with the sales team and Contact Center to improve lead processing quality and funnel conversion; - Preparing digital sales and campaign dashboards, regular reports, and actionable recommendations; - Using artificial intelligence for campaign planning, audience research, content creation, data analysis, personalization, and process automation; - Quickly creating and testing growth hypotheses, campaign options, and personalized communications using AI; - Controlling marketing budget efficiency and return on investment, ROAS/ROI.

Essential Experience and Knowledge - At least 4 years of experience in Digital Marketing, Performance Marketing, or Growth Marketing; - Strong practical experience in independently managing Meta Ads and Google Ads; - Experience in planning, optimizing, and measuring lead generation campaigns up to sales; - Practical knowledge of Google Analytics 4 and Google Tag Manager; - In-depth understanding of Digital Sales Funnel and Customer Journey; - Experience with landing pages, lead forms, conversion optimization, and A/B testing; - Experience working with CRM and sales data; - High-level proficiency in Excel or Google Sheets and ability to process data independently; - Knowledge of key growth and sales metrics: - CAC, CPL, CPA, Conversion Rate, Approval Rate, Activation Rate, Retention, LTV, ROAS, and ROI; - Experience in linking digital campaign results to actual sales and revenue; - Practical knowledge of modern Generative AI tools and experience using them in daily activities; - Ability to create effective prompts and use AI for research, content creation, analysis, and automation; - Ability to critically evaluate AI results and verify factual accuracy; - Effective communication skills in Georgian and English.

Additional advantages include - Experience working in banking, FinTech, e-commerce, telecom, insurance, marketplace, or other digitally developed businesses; - Experience creating and implementing AI Agents or Agentic Workflow in business processes; - Experience working with no-code/low-code automation platforms, such as n8n, Make, or Zapier; - Experience integrating AI systems with APIs, CRM, analytics platforms, or marketing tools; - Experience automating lead qualification, campaign optimization, reporting, customer communication, or research using AI Agents; - Experience working with platforms such as Firebase, AppsFlyer, Adjust, Amplitude, or Mixpanel; - Knowledge of mobile app attribution, in-app analytics, and deep linking; - Experience with marketing automation, CRM campaigns, and customer lifecycle management; - Knowledge of SEO and landing page optimization; - Experience using Looker Studio, Power BI, or other dashboard tools; - Experience with digital sales of Retail and SME products.