CRM Specialist
Translated automatically from the original posting.
Leader-Bet.com - an online bookmaker and casino founded in 2010, has been actively trying to create the most innovative products in the online gaming field, taking into account the interests of customers. The company's goal is to create an interesting and comfortable entertainment portal for users, where they can play a variety of online games and betting with the highest odds. For more information, see: https://www.Leader-bet.com
We are looking for an experienced and analytically-minded CRM Specialist who will manage customer communication, increase engagement, and contribute to business growth.
Key Responsibilities - Planning, launching, and optimizing CRM campaigns - Customer segmentation and creation of personalized communications - Managing the customer lifecycle (Acquisition → Retention → Reactivation) - Monitoring and analyzing KPIs (Open Rate, CTR, Conversion, Retention) - Planning A/B testing and analyzing results - Managing and improving CRM tools - Collaboration with marketing, BI, and product teams
Key Requirements - Experience working in the CRM field (preferably in iGaming or Digital) - Experience with CRM platforms - Ability to analyze data and work with KPIs - Understanding of segmentation and user behavior - English language proficiency at least B2 level
Working Conditions - Work location: Office - Work schedule: Full-time - Breaks: 2 days a week
Compensation Fixed salary + bonus system
To view the full job description, please click on the following link: https://leader-bet.selfrecruit.ge/s/HRj3