Marketing Specialist

Indigo Cars is an international logistics company with 10 years of experience in purchasing and transporting vehicles from the USA to Georgia, Europe, and Asia. Indigo Cars is an official partner of international brands and offers reliable, fast, and high-quality services to its customers. Our team consists of professionals who manage the entire process of vehicle selection, purchase, and delivery. The company's headquarters is located in New Jersey, USA, while regional offices operate in Tbilisi, Gori, Marneuli, Kutaisi, Batumi, and Poti. Indigo Cars is focused on continuous development - we implement innovative services tailored to customer needs and create new job opportunities.

The auto-importer company "Indigo Cars" is announcing a vacancy for a Marketing Specialist position in the international markets direction in Tbilisi.

Work schedule and compensation: - Work format: onsite; - Monday to Friday, 10:00-19:00; - Compensation: salary based on experience and qualifications;

Key responsibilities: - International marketing planning: planning marketing strategies and activities for international markets together with the CMO; - Market and competitor analysis: studying target markets, customer behavior, and competitor activities, preparing findings and recommendations; - International social media: managing international pages, creating and controlling monthly content calendars tailored to specific markets; - Content creation & AI tools: preparing/adapting post texts, ad copy, and video scenarios using AI tools (Generative AI); - Working with external partners: preparing briefs for advertising agencies, controlling campaign quality, deadlines, and results; - Coordination with internal team: collaborating with local content/SMM specialists, videographers, and internal teams to create international materials; - Influencer marketing: communicating and coordinating with international influencers, creators, and partners as needed; - Digital campaigns & analytics: monitoring digital advertising campaigns, analyzing key performance indicators (KPIs), and preparing periodic reports.

Qualification Requirements: - Higher education (a degree in Marketing, Business Administration, Communications, or PR will be considered an advantage) - Experience: at least 2 years of experience in marketing or digital marketing; - SMM & Content: experience in managing social media, creating content calendars, and adapting texts for different audiences; - Market Research: ability to analyze the market, competitors, and draw conclusions based on the data received; - AI Tools: practical knowledge of AI tools (ChatGPT, Midjourney/DALL-E, etc.) for content creation and process optimization; - Working with Agencies: experience in effective collaboration with advertising agencies and external contractors, and briefing;

Language Skills: - Georgian - fluent; - English - B2 level (free communication); - Russian - B2 level (free communication);

Will be considered an advantage: - Knowledge of Meta Ads Manager, Google Ads, and Google Analytics 4 (GA4); - Experience in creating content for international markets or localization; - Experience in collaborating with international influencers; - Experience working in the automotive, transportation, or import sectors.

Personal Characteristics: - Analytical and research thinking; - High responsibility, organization, and attention to detail; - Ability to manage multiple international projects and tasks in parallel; - Initiative and willingness to learn new things and AI technologies; - Effective communication and teamwork skills.

The company offers the employee a stable and interesting work environment, opportunities for development, and high-standard working conditions.

Benefits: - Health insurance; - Fitness pass;

Interested candidates should send their resume to the following address: hr@carsindigo.com. The subject line must include the job title, otherwise your resume will not be considered.

In case of sending a CV to the specified e-mail address, the company is authorized, in accordance with the legislation of Georgia, to process your personal data (hereinafter - "Data") that became known within the framework of this vacancy. The purpose of data processing is to consider your candidate for this and/or other vacancies. Data processing is carried out for a period of no more than 12 (twelve) months. Please note that by sending a CV to the company, you declare your consent to the processing of your personal data. The consent can be revoked by contacting the same e-mail address. In such a case, your candidacy will no longer be considered for this and/or other positions. For the purposes of the Georgian Law on Personal Data Protection, personal data processing implies any action performed in relation to personal data, including their collection, acquisition, storage and others.