Digital Marketing Manager

Leading zoo and pet store chain "ZooMart" was founded in 2014 in Georgia. The company unites retail outlets and online sales channels, works with international brands and manages a wide range of products across various categories. It is an importer of such well-known brands as Affinity Petcare (Advance, Brekkies), Nature`s Variety, Champion Petfoods (Acana, Orijen), Josera, Ferplast, KONG, Morando SPA, Versele-laga, Animology, Moderna, Applaws, Canvit, Dorian, Animonda, Antos, Wanpy, Flexi, Catzone, Earth Rated, Inodorina, Oxbow.

The company "ZooMart" announces a vacancy for the position of Digital Marketing Manager.

Work schedule: Working days: Monday-Friday; Working hours: 09:30-18:00;

Location: Tbilisi, Didi Dighomi, Nestan-Darejanis N31;

Remuneration: Competitive salary, determined based on the candidate's qualifications;

Responsibilities:

** Planning, launching and optimizing digital advertising campaigns on Google Ads, Meta Ads Manager, TikTok Ads and other paid platforms;

** Implementing, configuring and administering analytical tools (Google Analytics 4, Google Tag Manager, Meta Pixel, Conversion API and others);

** Managing SEO - keyword research, technical and on-page optimization, monitoring organic traffic and positions;

** Collecting, analyzing data and creating dashboards; ensuring conversion tracking and attribution modeling;

** Analyzing campaign ROI/ROAS and optimal budget allocation across channels;

** Coordinating with the creative team (designer/content manager) for targeting and distributing advertising materials;

** Reporting results to management and preparing data-driven recommendations;

** Researching market trends and identifying new digital tools/technologies and proposing their implementation.

Required qualifications:

** Higher education in Marketing, Business Analytics, Communications or a similar field;

** At least 3 years of experience in digital/performance marketing;

** Experience in managing and optimizing campaigns on Google Ads and Meta Ads Manager;

** Good knowledge of Google Analytics 4 and Google Tag Manager;

** Knowledge of SEO tools (Google Search Console, SEMrush, Ahrefs or similar);

** Ability to work with data (Excel/Google Sheets at an advanced level; knowledge of BI tools will be considered an advantage);

** Knowledge of A/B testing and conversion rate optimization principles.

Personal skills:

** Strategic and analytical vision;

** Ability to make data-driven decisions;

** Innovative thinking and market trend awareness;

** Excellent written and verbal communication skills;

** Result and development orientation.

What we offer:

** Being part of a friendly and professional team;

** Training and development opportunities based on job specifics;

** Encouragement of initiatives and promotion of employee engagement;

** Stable and comfortable work environment;

** Corporate insurance.

If you believe your qualifications match our requirements and you want to develop with our company, please send your CV to:. Please indicate the job title "Digital Marketing Manager" in the subject line of the email - otherwise, your application will not be considered.

Please note that only shortlisted candidates will be contacted for an interview.

The information you provide will be processed in accordance with the Georgian Law on Personal Data Protection and may contain personal data, including special categories of data. We inform you that your personal data will be processed by our company for the purposes of making decisions on establishing contractual, including employment relationships. Also, your resume may not be considered for this vacancy, but may be reserved for other relevant vacancies.

The company rejects any form of discrimination both at the stage of publishing the job announcement and selection, and within the framework of employment relationships.

If you agree to the above, please send us your resume. The data will be stored for one year.

Good luck!