SMM & Creative Manager (Reels/TikTok focus)

We are looking for an SMM & Creative Manager (Reels/TikTok focus) to strengthen the team and take ownership of content and communications for our portfolio of international brands (Kabrita, Lactoflorene, Dentinale, Windi).Area of Responsibility: ● Implementing an SMM strategy focused on short-form video (Reels, TikTok) ● Creating content for social media, the website, and advertising campaigns (video is the priority) ● Developing creative concepts, scripts, formats, and recurring segments for Reels/TikTok ● Generating viral and native ideas that account for platform algorithms ● Launching and managing social media activations (games, gamification, special projects) ● Participating in shoot production (including fast mobile-first production) ● Analyzing content performance (engagement, retention, watch-through) and scaling successful formats ● Trendwatching (TikTok, Reels, AI tools) and quickly implementing trends ● Working with a cross-functional team (design, copywriting, targeting, production) ● Preparing and handing off content for adaptation to different markets (localization) ● Collaborating with the sales department and supporting partner activities ● Participating in marketing events (events, offline activations) with subsequent packaging of content for digital Tasks: ● Developing creative video concepts for all platforms ● Creating strong storytelling in short formats ● Adapting brands' global content for local markets ● Finding non-standard visual and narrative solutions ● Increasing content engagement, retention, and shareability ● Running several projects in parallel within set timelines We expect: ● Strong expertise in Instagram and TikTok ● Hands-on experience creating Reels / TikTok content (a personal or brand account with results is a plus) ● Scriptwriting and storytelling skills for short formats ● Understanding of virality mechanics and how algorithms work ● Structured thinking, initiative, and a results-driven approach ● Strong communication and organizational skills ● Fluent verbal and written communication Requirements: ● 1+ years of experience in SMM / creative / video production ● Experience developing concepts and scripts for short-form video ● Understanding of how content differs across platforms and markets ● Experience working with several brands or projects simultaneously ● A portfolio (must include video case studies) Nice to have: ● Experience working across multiple markets (CIS, Caucasus, Central Asia) ● Experience in FMCG or pharma ● Experience hosting live streams ● Ability to shoot and edit quickly (mobile-first approach) We offer: ● Work with international brands and markets ● Opportunities for rapid growth and development in digital and creative ● A strong team and a comfortable work environment ● Involvement in large-scale campaigns and launches ● Official employment ● A modern office