Commercial Lead

Game Zone is seeking a Commercial Lead to oversee the sales, marketing, and business development functions and be responsible for driving revenue growth, profitability, brand development, and unified management of all sales channels.

Game Zone has been creating a gaming experience in Georgia since 2010 - offering consoles, games, gaming equipment, and accessories to customers through physical stores, online, and B2B channels. The company is an official Sony PlayStation partner in Georgia.

Work location: Tbilisi Work format: Full-time Compensation: Fixed 5,000 GEL + performance-based bonus

The main objective of the role

Develop the company's long-term commercial vision and transform it into measurable business results - increasing revenue, margin, customer base, brand awareness, and the company's position in the market.

Key responsibilities:

** Developing and managing the execution of the company's commercial strategy - defining key objectives for revenue, margin, growth, and sales channels;

** Managing sales and profitability - controlling plans, budget, forecast, and key commercial KPIs;

** Unified management of Retail, Online, Omnichannel, and B2B channels and constant improvement of their effectiveness;

** Managing the commercial strategy of products and categories - optimizing assortment, category roles, product mix, and margin;

** Managing the gaming market and product fast cycle - turning new consoles, games, accessories, and technological innovations into commercial opportunities;

** Commercial planning of new product launches and pre-order campaigns, coordinating all sales channels;

** Managing brand strategy and positioning and ensuring a unified brand experience across all communication and sales channels;

** Leading the Digital & Marketing direction - managing customer attraction, traffic, demand generation, and marketing campaign effectiveness;

** Developing CRM, Loyalty, and Membership directions - increasing customer frequency, retention, and Customer Lifetime Value;

** Developing the B2B direction and strategic partnerships - creating new corporate opportunities and managing relationships with key partners;

** Developing customer experience in both physical stores and online and remote channels - based on customer feedback, NPS/CSAT, and behavioral data;

** Constant analysis of the market, competitors, and customer behavior and making data-driven commercial decisions;

** Leading and developing the commercial team - managing KPIs, coaching, and ensuring accountability for results.

** The role will be responsible for defining team goals, evaluating results, coaching, development, and building a high-performance culture.

Requirements

** Higher education in Business Administration, Marketing, Economics, or a related field;

** At least 5 years of experience in sales, including at least 2 years in a leadership position;

** Experience in retail trade, FMCG, electronics, or a related sector;

** Experience in managing physical, online, and remote sales channels in parallel;

** Experience in managing multi-functional and multi-layered teams;

** Practical experience in managing brand strategy, positioning, and marketing campaigns;

** Knowledge of sales planning, forecasting, budgeting, and commercial analytics;

** Experience working with CRM and ERP systems;

** Proficiency in Georgian and high-level English;

** Knowledge of Russian will be considered an advantage;

** An MBA or relevant master's degree will be considered an advantage.

Who we are looking for:

A candidate who can:

** Transform long-term strategic vision into specific and measurable action plans;

** Make data-driven decisions based on customer needs and market realities;

** Unite different commercial areas around one goal;

** Manage, develop, and form a culture of accountability for results among managers;

** Initiate and effectively implement changes;

** Conduct complex negotiations with partners, suppliers, and internal stakeholders;

** Prioritize correctly in a rapidly growing and dynamic environment.

Interested candidates, please send your CV to:

In the subject line, please indicate: Commercial Lead

We will only contact selected candidates.

By responding to this vacancy, including sending your CV, you:

Agree that LLC "Game Zone" is authorized to process your personal data in accordance with the law, for the purpose and for the term established, which automatically falls into the company's database and is stored for one year. Moreover, your candidacy may be considered by LLC "Game Zone" for another similar position if a vacancy exists.

Good luck!