Digital Marketing and Community Growth Manager
Translated automatically from the original posting.
"Bluelly" creates a modern travel and accommodation platform that combines flexible accommodations, group tours, and local experiences.
We are looking for an experienced and high-level Digital Marketing & Community Growth professional who will be responsible for Bluelly's international growth, attracting customers, and creating an active community.
Your responsibilities
- Bluelly's Digital Marketing and Growth strategy creation and implementation
- Managing and optimizing Meta Ads, Google Ads, and other paid marketing channels
- Developing the user acquisition funnel and improving conversion
- Planning campaigns, A/B tests, and growth experiments
- Analyzing CAC, ROAS, LTV, Conversion Rate, and other KPIs
- Developing SEO, Content Marketing, and Retargeting strategies
- Developing the community both online and in real life
- Developing events, community activities, and partnerships
- Collaborating with universities, student organizations, and local communities
- Creating and developing a Student Ambassador program
- Finding student creators and micro-influencers
- Measuring the results of attracting new customers and community activities
What kind of professional do we need: We are looking for a person who is a marketer, Growth Thinker, and Community Builder.
Necessary: * 3+ years of experience in Digital Marketing / Growth * Strong knowledge of Meta Ads and Google Ads * Experience in Performance Marketing and Analytics * Knowledge of Marketing Funnel and Conversion Optimization * Experience in Community or Event Marketing * Strong communication and networking skills * Good knowledge of English * Ability to make data-driven decisions
Advantage will be: * Experience in Travel / Hospitality or Marketplace * Experience working in a startup * Collaboration with student organizations or universities * Influencer / Creator Marketing * Experience working in international markets, especially in Spanish, Italian, or French markets
What are we really looking for?
We don't need someone who just manages social networks.
We need a professional who can connect marketing, community, students, and real business growth into one system.
Contact email:
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