Digital Marketing and Growth Manager
Translated automatically from the original posting.
Company MAVA&Co announces a vacancy for the position of Digital Marketing and Growth Manager.
MAVA&Co has been the official representative of premium international fashion brands in Georgia since 1998, uniting brands such as Emporio Armani, Zadig & Voltaire, Armani Exchange, and New Trend. The company is looking for a strong Digital Marketing Manager.
The main goal of this position is to manage and develop MAVA&Co's digital growth in the areas of online sales, advertising campaign effectiveness, customer relationship management (CRM), customer retention, and digital analytics. We are looking for a person who can both create a strategy and implement it in practice.
Please note that this vacancy is not designed for or tailored to students. There is no upper age limit.
Terms: **Job Title: Digital Marketing and Growth Manager **Work Format: To be agreed upon **Location: Tbilisi, Chavchavadze Avenue **Number of vacant positions: 1 **Remuneration: According to qualifications and experience
Please do not send resumes that do not meet the requirements:
Mandatory requirements: **At least 5 years of work experience in digital marketing; **Practical knowledge and experience in online sales; **Knowledge of managing advertising campaign effectiveness and experience in evaluating and optimizing campaign results; **Practical experience in CRM and customer retention marketing, creating customer segmentation, independently setting up and running Email/SMS campaigns, creating marketing automation and customer journey, and analyzing their results; **Good knowledge of Google Analytics / GA4 and the ability to analyze key digital indicators, ROAS, CAC, AOV, LTV, conversion to sales, and revenue; **Experience in managing agencies and external specialists, correctly formulating tasks, controlling execution, and evaluating results; **High-level English language skills.
Experience working in the fashion, premium/luxury retail, premium banking, beauty, online trading, or other premium segments will be considered a significant advantage.
Main functions and responsibilities: **Creating and implementing a digital growth strategy; **Creating and managing an online sales marketing strategy; **Improving conversion rates on online platforms, customer journey, and online revenue; **Managing the strategy for advertising campaign effectiveness and controlling advertiser performance; **Analyzing the results of Meta Ads, Google Ads, and TikTok Ads campaigns; **Strategic and daily management of CRM; **Creating and managing customer segmentation; **Creating and managing Email/SMS campaigns and marketing automation; **Developing VIP, customer retention, and repeat purchase programs; **Monitoring and managing SEO agencies and other external partners; **Monitoring Google Analytics / GA4 and digital performance indicators (KPI); **Analyzing ROAS, CAC, AOV, LTV, conversion to sales, and revenue; **Making data-driven decisions and constantly optimizing digital growth. **Collaboration with Brand Managers and management of joint campaigns.
If interested, please send your resume to. It is mandatory to indicate the job title: Digital Marketing and Growth Manager.
Please note that only selected candidates for an interview will be contacted.
Good luck!
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