Directional Leader - Value Proposition for Merchants

TBC Corporation announces a vacancy: Directional Leader - Value Proposition for Merchants

Validity period: 14/09/2026 Type of employment: Permanent contract Work schedule: Full-time

Company description We are TBC, a technology company, where the bravest and most goal-oriented team creates customer-tailored services, products, and opportunities.

Through innovation and technology, we fulfill our mission and simplify people's lives.

We support you in development, achieving goals, and creating your success story - as long as you believe.

Job description In TBC's, Card Business and Loyalty Development League, we are looking for a Directional Leader!

The goal of the position is to design, develop, and manage a customer value proposition based on partner merchants.

Key functions and responsibilities: Design and architecture of value proposition - Design a merchant-based value proposition for customer segments and develop a roadmap for its development. - Build a benefits architecture: permanent discounts, categorical cashback, partner privileges, co-branded offers, installment and commission benefit mechanics. - Positioning and differentiation of the offer - Managing the economics of the offer: comparing the self-cost of the benefit with expected revenue (turnover, commission income, activity, retention). - Harmonization of the offer with other products and loyalty programs, avoiding duplication and cannibalization.

Management of partner ecosystem - Strategic partner merchant selection to cover all major spending categories important to the customer. - Building long-term, structural partnerships instead of one-time actions; negotiating exclusive benefits. - Initiating and managing co-branded and co-marketing initiatives. - Regular analysis of partner portfolio coverage, where the offer has gaps and which category needs strengthening.

Customer research - Initiating consumer research (quantitative and qualitative) to determine benefit priorities. - Systematic benchmarking of competitors' value propositions and identifying sources of advantage. - Testing benefit perception before implementation; reflecting results in final design.

Management of the Offer Life Cycle - Management of the full cycle of offer implementation: concept → business case → agreement → implementation → communication → results evaluation. - Regular analysis of benefit usage; review or cancellation of low-effectiveness or economically unjustified benefits. - Ensuring the correctness of offer terms and conditions (T&C), customer communication, and reflection in channels. - Coordination with digital, marketing, CVM, and technical teams to protect implementation deadlines and quality.

Involvement in Technological Processes - Setting up benefit mechanics on the loyalty and offer platform, defining rules, conditions, and accrual logic in a technically configurable format. - Formulation and documentation of business requirements for technical and platform teams, with a clear description of the request goal and expected result. - Knowledge of current platform capabilities and limitations, and bringing offer design into compliance with them, what can be achieved with the existing configuration and what requires additional development. - Prioritization of the development backlog and planning of implementation stages together with technical and platform teams. - Business-side management of vendor solutions (loyalty platform, campaign management tools) and communication with the supplier.

Team Management - Recruitment, adaptation, goal-setting, evaluation, and development of the team. - Distribution of work across segments/categories; ensuring substitutability and knowledge sharing. - Formation of a team culture of engagement, collaboration, and result-oriented focus.

Risk, Compliance, and Process - Ensuring offer compliance with regulatory requirements, payment system rules, and bank internal policies. - Minimization of operational risks: benefit accrual and settlement, recording of obligations with partners, accuracy of customer communication. - Documentation and continuous improvement of processes.

Qualifications - At least 4-5 years of experience in product or offer development, card business, loyalty, CVM, or partnerships. - At least 2 years of experience in team management or a pronounced leadership role. - Experience in designing and implementing customer-oriented offers. - Experience in commercial negotiations and partnership management.

Knowledge and Skills - Ability to make data-driven decisions; - Ability to build a business case. - Knowledge of loyalty and campaign management platforms' operating principles; - Ability to formulate and document business requirements; - Ability to prioritize and manage parallel initiatives. - Effective communication and influence in a cross-functional environment. - Fluent knowledge of Georgian and English.

Additional Information TBC Bank processes candidate personal data for the purpose of determining the candidate's suitability for the vacancy in accordance with the requirements of the Georgian Law on Personal Data Protection. The information about the candidate may also be processed for the purpose of determining the candidate's suitability for future vacancies. The information about the candidate is stored for no more than 3 years. If you do not want further processing of your data and you want to change or delete your data, please contact us using the link and reach out to us through the communication channels available on the same link: Privacy - TBC Bank

TBC Bank also shares your information with companies within TBC Bank Group PLC. The subsidiary companies also ensure the processing of personal data in accordance with the legislation. If you do not want to share your data with companies within TBC Bank Group, please contact us using the same link: Privacy - TBC Bank