PR & Communications Manager
Requirements:
- 1+ year of experience in PR, SMM, or content marketing.
- English B1 or higher: for correspondence and preparing materials.
- Understanding of PR principles and practices.
- Experience in affiliate marketing, media buying, or promoting complex B2B products is a plus.
Professional Skills:
- Developing and implementing PR campaigns to increase brand awareness.
- Generating internal and external news hooks.
- Identifying relevant topics, formats, and trends for company promotion.
- Finding effective formats for partner collaboration and managing partner relationships.
- Developing ideas for PR activities.
- Adapting client cases, product information, and team info into content and news hooks.
- Analyzing competitors' PR communications.
- Analyzing the effectiveness of PR activities.
- Willingness to deeply understand the product and complex B2B audience, grasp their needs, and communicate in their language.
Personal Competencies: Strong communication skills, time management, stress resilience, ability to work in a team, creativity, responsibility, desire for professional growth, and adaptability to market and product changes.
What You'll Be Doing:
- Generating and implementing news hooks/PR occasions.
- Increasing brand awareness.
- Analyzing the effectiveness of PR activities.
- Collaborating with internal teams and implementing joint ideas.
- Monitoring trends and competitors' PR activities.
- Collaborating with partners and implementing joint projects.
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