Marketing Leader

"About Cosmo"

"Cosmo" has been creating handmade leather bags and accessories since 2015, combining modern design, thematic approach, skilled craftsmanship, and personalization. Today, Cosmo has 11 branches, over 100 employees, and a growing team, its own production facility, and a unique "open workshop" concept. The "open workshop" is a space created around creativity, art, innovation, and care for people. Here, the showroom and workshop rhythms blend into a single atmosphere - you can see the entire path that the material takes to get its final look. We believe that Georgian design can take a worthy place in the international market. That is why we are looking for a Marketing Leader who will work with us to achieve this goal and play a decisive role.

This position will be one of the key leadership roles in the company and will actively participate in business development, brand growth, and strategic sales decisions.

Position Purpose

The main goal of this position is the strategic development of the Cosmo brand, increasing brand value, strengthening international positioning, effective management of the marketing team, and creating a marketing system that ensures the company's sustainable growth in the Georgian and international markets.

Responsibilities:

** Developing, strengthening, and expanding the marketing department as needed, and assembling a motivated and talented team (SMM, content creator, designer, and other necessary roles).

** Actively participating in strategic decision-making with the company's founders and management to develop the business and brand.

** Coordinating, motivating, managing, and setting clear KPIs for the marketing team and external partners.

** Developing a short-term and long-term marketing strategy for the brand and implementing it consistently and result-oriented.

** Effectively planning, managing, and reallocating the marketing budget, and optimizing ROI (Return on Investment).

** Developing a unique communication language (Tone of Voice) for customer interaction and effectively presenting the brand story (Brand Storytelling) across all channels.

** Involvement in the entire product creation cycle - from idea and planning to visual merchandising and customer experience.

** Collaborating with design, product, and production teams to develop branded new collections.

** Close collaboration with the sales department.

** Supporting the commercial effectiveness of branches with local marketing activities and improving customer experience.

** Initiating and implementing strategic partnerships and collaborations to achieve brand awareness and commercial growth.

** Defining KPIs for brand growth, awareness, and commercial results, and ensuring their achievement.

** Constantly analyzing marketing campaigns and branch results, making decisions based on KPIs, and planning next steps; monthly reporting.

Personal qualities:

** Strong leadership skills and ability to motivate and develop a team.

** Strategic, analytical thinking, and ability to quickly solve problems.

** Excellent communication and presentation skills.

** Ability to quickly adapt to changes and reorganize flexibly.

** Willingness to give and receive constructive feedback.

** Higher education in Business Administration, Marketing, or Management;

** 5 years of experience in marketing or brand management, including 2 years in a managerial/leadership position;

** Experience in independently assembling, selecting, and effectively managing a team;

** Experience in managing branding, visual communication, and creative direction;

** In-depth knowledge of trends in the fashion, accessories, and lifestyle industries;

** Experience in developing and managing e-commerce and omnichannel marketing strategies;

** Experience in developing a brand in international markets, exporting, and working with international partners;

** Fluent English;

** Desirable: experience working in B2B gifts, organizing branded events/pop-up spaces, and knowledge of Slow Fashion principles.

We offer:

** The opportunity to have a significant impact on the development of one of the fastest-growing Georgian brands;

** To independently develop a strong marketing team;

** To participate in the company's strategic decisions;

** To implement ideas in practice and not just manage daily processes;

** Competitive remuneration and a bonus system based on results.

Workplace: Tbilisi, Georgia

Type of employment: Full-time

Remuneration: By agreement (depending on the candidate's experience and qualifications)

If interested, please send your CV to:.