Marketing Specialist / Digital Marketing Manager
Translated automatically from the original posting. Read the original in Russian →
Marketing agency is seeking an experienced marketing specialist to work on international digital projects in the lifestyle and personal services sectors.
We are looking for not just a specialist in advertising setup, but someone who can independently find ways to attract clients, test new platforms, and turn them into stable lead sources.
Particularly valuable is experience working with job boards, classifieds, catalogs, niche platforms, and other alternative traffic acquisition channels.
Who We Are Looking For, At least 1 year of marketing experience., Practical experience in attracting clients through digital channels., Experience working with job boards, classifieds, or other placement platforms will be a significant advantage., Understanding of performance marketing and key metrics: CPL, CPA, CAC, ROI/ROAS, conversion., English language proficiency at Intermediate level (B1) or higher., Ability to analyze numbers and make decisions based on results., Independence and initiative., Ability to find new platforms and promotion methods, rather than being limited to familiar advertising channels., Willingness to quickly learn new tools and test hypotheses.
Our Approach, We have a task > we research options > we test > we analyze > we scale what works.
What You Will Do, Find new traffic and lead sources., Identify relevant platforms for project placement and promotion., Work with job boards, classifieds, catalogs, and niche online platforms., Create and test ads, texts, offers, and creatives., Analyze audience and competitors., Launch and optimize advertising campaigns., Work with the funnel: traffic > lead > sale., Conduct A/B testing of hypotheses., Analyze the effectiveness of each attraction source., Monitor lead and client costs., Seek opportunities to scale successful channels., Propose own ideas for increasing inquiries and sales.
Tools
Experience with the following tools will be an advantage:
Google Analytics 4 Google Ads Meta Ads Manager Google Tag Manager Looker Studio Google Sheets / Excel CRM systems AI tools for marketing and analytics
It is not necessary to know everything on the list. We value the ability to independently understand new tools and apply them to achieve results.
What We Offer, Fully remote work., International digital projects., Long-term collaboration., Freedom to search for and test new marketing solutions., Opportunities for professional and financial growth., Competitive salary.
When Applying, Please Write
What projects and niches you have worked on. What client attraction channels you have used. Whether you have experience working with job boards, classifieds, and alternative traffic sources. Your English language proficiency level. Provide 2-3 specific results or case studies. Portfolio, if available.
We are particularly interested in hearing about one non-standard traffic source you have independently found and successfully tested.
