Social Media and Digital Marketing Manager

Asian fast-food restaurant chain is announcing a vacancy for a Social Media and Digital Marketing Manager position.

We are looking for a creative, result-oriented, and responsible person who will be responsible for developing the company's social media channels, managing digital marketing campaigns, creating content, and online brand communication.

Work location: Tbilisi, Bakhtrioni St. №11b Work format: Hybrid Work schedule: 5 working days a week

Key functions and responsibilities:

Social media management:

Managing and developing Facebook, Instagram, TikTok, and other social media platforms; Developing a social media strategy and content plan; Planning and managing a monthly content calendar; Working on increasing subscribers, engagement, and brand awareness; Timely communication with messages and comments from social networks.

Content creation:

Planning posts, Stories, Reels, and other content formats and preparing texts; Preparing creative ideas and scenarios for videos and Reels; Shooting, editing video content, and posting it on relevant platforms; Working with a designer and preparing briefs for visual materials; Protecting the brand's tone and visual identity.

Digital advertising:

Planning, launching, managing, and optimizing advertising campaigns in Meta Ads Manager; Determining advertising audiences, campaign goals, budgets, and campaign structure; Monitoring and optimizing advertising campaign results; Analyzing and reporting key social media metrics.

Marketing activities and brand development:

Planning and implementing marketing campaigns and activities; Communicating and planning collaborations with influencers and content creators; Constantly monitoring and analyzing competitors; Monitoring social media and marketing trends and adapting to the company's activities; Offering new marketing ideas and implementing them; Coordinating the process of preparing necessary marketing materials.

Managing online sales channels:

Managing Glovo, Wolt, and Bolt Food platforms; Managing and updating the company's website content; Improving the online customer experience.

Evaluating and reporting on work done:

Monitoring key social media metrics; Analyzing Reach, Engagement, Impressions, Follower Growth, and other metrics; Preparing a monthly report on work done; Offering new ideas and development opportunities based on results.

Qualification requirements:

** Experience working in social media and digital marketing;

** Experience in creating social media strategy and content plan;

** Practical experience in managing advertising campaigns in Meta Ads Manager;

** Knowledge of defining advertising audiences, goals, budgets, and campaign structure;

** Knowledge of key social media indicators and ability to analyze results;

** Knowledge of Reach, Engagement, Impressions, Follower Growth and other key indicators;

** Basic knowledge of Canva or Adobe Creative Suite programs;

** Practical experience in video filming and editing;

** Good written and verbal communication skills;

** Creative and analytical thinking;

** High sense of responsibility and organization;

** Ability to manage time effectively and work on several tasks simultaneously;

** Teamwork skills.

Additional benefits will be considered:

** Experience working in HoReCa or FMCG sector;

** Experience in collaborating with influencers and content creators;

** Good knowledge of current trends on TikTok and Instagram Reels;

** Advanced knowledge of Canva or Adobe programs;

** Knowledge of English and Russian languages.

Working conditions:

** Hybrid work format;

** Five working days a week;

** Creative and dynamic work environment;

** Opportunity to work in a developing Asian fast-food restaurant chain;

** Professional development opportunities;

** Opportunity to implement own ideas;

** Involvement in interesting and diverse marketing projects.

Application submission procedure

Interested candidates, please send your CV to:

If you have a portfolio, please send examples of your social media, video content, or implemented marketing campaigns along with your CV.

When submitting your application, please indicate the position title: Social Media and Digital Marketing Manager.

Only selected candidates will be contacted.