Marketing Manager
Translated automatically from the original posting.
ABRIS is looking for a Marketing Manager to cover two markets (Georgia and Armenia) for an IT distribution business with a multi-vendor portfolio. This is a cross B2B/B2C role: you will support different product lines and vendors with a wide range of marketing activities, help Sales with lead generation, and grow brand presence locally. We need someone independent, well-organised, and comfortable working with changing priorities.
Responsibilities - Build and manage a marketing calendar across vendors and products (monthly/quarterly); set priorities and meet deadlines. - Run B2B marketing activities: lead gen campaigns, webinars/events, partner campaigns, email/messenger communications, and sales enablement materials (presentations, one-pagers, case studies). - Support B2C directions (when relevant): promo campaigns, content/SMM, special projects, and local activations. - Work with vendors: collect requirements, coordinate approvals, run joint plans, and prepare activity reports. - Collaborate with internal stakeholders (Sales, regional team, product/pre-sales): turn requests into clear marketing tasks and follow through on execution. - Coordinate external partners and agencies (design/copy/video/performance/events): write briefs, control quality, timelines, and budget. - Track performance (leads/registrations/engagement, channel efficiency), summarise insights, and create improvement plans.
Requirements - Clear understanding of the difference between B2B and B2C marketing (funnel, sales cycle, channels, role of content/events). - Hands-on end-to-end marketing campaign experience - Strong communication skills (written and spoken); able to manage multiple stakeholders. - Solid basics in marketing analytics: key metrics, reporting, and understanding impact on funnel/sales. - English (B2) for vendor communication and marketing materials. - Russian - working proficiency - Willingness and ability to travel frequently to Armenia for business purposes.
Tools - Planning and reporting: Excel/Google Sheets; presentations (PowerPoint /Google Slides). - Tracking and analytics: UTM tags, GA4 (or similar), basic dashboards/reports - CRM Bitrix
Nice to Have - 2-4 years of marketing experience (IT/B2B tech/distribution/system integrator is a strong advantage; multi-product experience is a plus). - Experience with MDF/co-op budgets and vendor reporting. - Basic understanding of IT categories (e.g., cybersecurity, cloud, networking, enterprise software, any relevant area). - Performance marketing experience or agency management (search/paid social/retargeting). - Experience building marketing processes from scratch. - Communication and event tools: email platforms, registration forms, webinar platforms (confident user level)
The interested applicants should send their CV to: Please indicate the Position you apply for in the "subject" line.
We wish all applicants the best of luck!
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