Growth and Digital Marketing Manager

"ILARIA" is a consulting company that provides a full range of HR solutions and process digitalization with our proprietary system. The team of HR experts at "ILARIA" offers services essential for the success of your organization: HR outsourcing and recruitment, market research, and software.

The company "ILARIA" is looking for a Growth and Digital Marketing Manager for a partner company:

** Work format: Full-time, onsite

** Work schedule: Monday to Friday

** Number of vacant positions: 1

Main functions and responsibilities:

** Creating and implementing a digital growth strategy;

** Developing and managing an online sales marketing strategy;

** Improving conversion rates, user journey, and online revenue on the online platform;

** Managing the effectiveness of advertising campaigns and controlling the work of advertisers;

** Analyzing the results of Meta Ads, Google Ads, and TikTok Ads campaigns;

** Strategic and daily management of CRM;

** Creating and managing customer segmentation;

** Developing and managing email/SMS campaigns and marketing automation;

** Developing VIP, customer retention, and repeat purchase programs;

** Monitoring and managing SEO agencies and other external partners;

** Monitoring Google Analytics / GA4 and digital performance indicators (KPI);

** Analyzing ROAS, CAC, AOV, LTV, conversion rates, and revenue;

** Making data-driven decisions and constantly optimizing digital growth.

** Collaborating with the brand manager and managing joint campaigns.

Requirements and necessary skills:

** At least 5 years of work experience in digital marketing;

** Practical knowledge and experience in online sales;

** Knowledge of managing the effectiveness of advertising campaigns and experience in evaluating and optimizing campaign results;

** Practical experience in CRM and customer retention marketing - creating customer segmentation, independently setting up and launching email/SMS campaigns, creating marketing automation and customer journey, and analyzing their results;

** Good knowledge of Google Analytics / GA4 and the ability to analyze key digital indicators - ROAS, CAC, AOV, LTV, conversion rates, and revenue;

** Experience in managing agencies and external specialists - correctly formulating tasks, controlling execution, and evaluating results;

** High-level English language skills.

** Experience working in the fashion, premium/luxury retail, premium banking, beauty, e-commerce, or other premium segments will be considered a significant advantage.

If you are interested, please send your resume to. Please make sure to indicate the job title: "Growth and Digital Marketing Manager".

We would like to inform you that only selected candidates will be contacted for an interview.

We wish you success!

1. Your personal data will be processed by LLC "Ilaria Consulting" (hereinafter - the Company) (including through authorized persons) in an automated and/or non-automated manner, in accordance with international data protection standards and applicable legislation.

2. The purpose of processing personal data is to determine the candidate's compliance with current and/or future job requirements. Information about the candidate will be stored for no more than 3 years. The Company will process the information provided by you to the extent necessary for your employment in a vacant position.

3. We inform you that the Company carries out the candidate selection process in compliance with the requirements of the Georgian Law "On the Elimination of All Forms of Discrimination". We condemn and distance ourselves from any form of discrimination, both in pre-contractual and employment relationships.

4. By sending your resume to the specified email address, you confirm and agree to these conditions regarding the processing of personal data.

5. If you would like to receive additional information about your personal data processed by the Company, and/or if you do not want further processing of your data, and/or you would like to update/destroy/delete your information and/or realize your other rights established by the Georgian Law "On Personal Data Protection", please contact us at: