SMM / Content Specialist

Andersen is hiring an SMM / Content Specialist to develop social media strategies, create engaging content, and drive brand growth across digital channels. Andersen is a pre-IPO software development company that provides a full cycle of services, following project management standards and best practices. For over 19 years, we have been helping enterprises and middle-sized firms transform their businesses by creating effective digital solutions using innovative technologies. Immerse yourself in a global landscape as we collaborate with enterprises spanning North America, Western Europe, Israel, Australia, and the UAE. Our diverse expertise extends across FinTech, Healthcare, Retail, Telecom, Media & Entertainment, Logistics, Travel & Hospitality, eCommerce, and more.

Responsibilities: - Developing and executing social media strategies for different brands and projects. - Creating monthly and weekly content plans. - Writing social media content, captions, posts, scripts, stories, and short-form video concepts. - Adapting content and tone of voice to different brands and target audiences. - Generating creative content ideas, formats, recurring content series, and campaigns. - Creating briefs for designers, video editors, photographers, and other creative team members. - Managing social media channels and ensuring consistent publishing. - Creating content for platforms such as Instagram, Facebook, TikTok, LinkedIn, and other relevant channels. - Developing ideas and scripts for Reels, TikToks, Shorts, and other short-form video formats. - Monitoring social media performance and analyzing engagement, reach, audience growth, traffic, and conversions. - Identifying high-performing content and using insights to improve future content. - Monitoring trends, competitors, and relevant social media formats. - Supporting community management and brand communication. - Participating in campaign ideation and creative brainstorming. - Working closely with performance marketing, design, and marketing teams.

Requirements: - Proven SMM experience with successful case studies for 3+ years. - Strong portfolio with examples of social media accounts, campaigns, or content created by the candidate. - Ability to demonstrate measurable results from previous projects. - Strong copywriting skills. - Ability to independently write high-quality social media content. - Experience creating content strategies and content plans. - Strong understanding of Instagram, Facebook, TikTok, LinkedIn, and current social media formats. - Good understanding of Reels, Stories, TikTok, Shorts, and short-form video content. - Ability to generate creative content ideas independently. - Understanding of social media analytics and key performance metrics. - Ability to adapt tone of voice for different brands and audiences. - Strong attention to detail and good visual awareness. - Level of English – from Intermediate+ and above.

Nice to have: - eCommerce experience. - Experience with UGC and influencer marketing. - Ability to shoot or edit basic short-form video content. - Experience with CapCut, Canva, Figma, or similar tools. - Experience working with international brands or markets. - Experience using AI tools for content research, ideation, and production while maintaining strong editorial quality.

Compensation: 1300–1750 EUR per month.