MarTech / Marketing Analyst

Andersen is hiring a MarTech / Marketing Analyst to optimize marketing analytics, tracking, reporting, and data-driven campaign performance across digital channels. Andersen is a pre-IPO software development company providing a full cycle of services. For over 19 years, we have been helping enterprises and middle-sized firms worldwide transform their businesses by creating effective digital solutions using innovative technologies. Today, we are working with organizations from various parts of the world, including North America, Western Europe, Israel, Australia, and the UAE. Our expertise covers FinTech, Healthcare, Retail, Telecom, Media & Entertainment, Logistics, Travel & Hospitality, eCommerce, and other industries.

Responsibilities: - Setting up, maintaining, and troubleshooting tracking through Google Tag Manager. - Configuring and managing GA4 events, conversions, audiences, and e-commerce tracking. - Setup Consent Mode v2 from scratch and audit the existing implementation. - Working with dataLayer implementation and providing technical requirements to developers when needed. - Auditing analytics setups and identifying tracking issues, missing data, duplicates, or inconsistencies. - Validating data across GA4, advertising platforms, CRM, and internal systems. - Working with GA4 data in BigQuery and performing data analysis using SQL. - Building and maintaining dashboards and reports in Tableau, Looker Studio, Power BI, or similar tools. - Analyzing marketing performance across different channels and identifying trends, issues, and opportunities. - Supporting PPC and marketing teams with attribution, conversion tracking, and campaign measurement. - Creating clear reports and providing actionable insights based on marketing data. - Supporting implementation of Meta Pixel, Conversion API, Google Ads conversion tracking, and other marketing tags. - Participating in analytics architecture planning for new websites, campaigns, products, and markets.

Requirements: - Hands-on experience with GTM (web and server-side), GA4, and Google Search Console for 3+ years. - Experience preparing technical specs for developers (dataLayer schema). - Experience implementing and troubleshooting e-commerce tracking. - Solid understanding of UTM tracking, attribution, traffic sources, and conversion tracking. - Experience conducting analytics/tracking audits. - Basic SQL knowledge. - Experience with Tableau, Looker Studio, Power BI, or similar BI tools. - Strong grasp of marketing metrics: CAC, CPA, CPL, ROAS, Conversion Rate, AOV, LTV. - Ability to translate data into business & marketing recommendations. - Strong attention to details and ability to spot data inconsistencies. - Hands-on Consent Mode v2 implementation experience with a CMP (CookieYes, Cookiebot, Complianz, etc.). - Level of English – from Intermediate+ and above.

Nice to have: - BigQuery experience. - Experience with Firebase. - Experience with AppsFlyer, Adjust, or another mobile measurement platform. - Experience with Meta Conversion API. - Experience working with CRM/CDP data. - Experience working with marketing APIs. - Basic Python knowledge.

Compensation: 2100–3600 EUR per month.