SEA Specialist

NETEX CONSULTING is announcing a vacancy for a SEA (Search Engine Advertising) Specialist.

Description: This position combines performance marketing with automation and artificial intelligence (AI), focusing on effective scaling and data-driven decision-making. You will manage Google Ads campaigns, utilize AI-based tools for optimization, analysis, and continuous testing.

Requirements

• Experience with Google Ads (medium or higher)
• Understanding of automated trading strategies and Google algorithms
• Experience with Performance Max campaigns and e-commerce projects
• Strong analytical thinking and results-oriented approach
• Skills in data interpretation and continuous campaign optimization
• Readiness to use AI and automation tools in marketing

Responsibilities

• Planning, creating, and optimizing Google Ads campaigns (Search, Shopping, Display, YouTube, Performance Max)
• Monitoring and optimizing performance using automated trading strategies and AI-driven solutions
• Analyzing key performance indicators (KPIs): ROAS, CPA, CPC, CTR, conversion rate
• Using AI tools to generate and test ad variations (text and creative)
• Selecting a semantic core and identifying growth points using AI-driven tools
• Optimizing product channels and campaign structure for Performance Max
• Monitoring tracking and quality data accuracy (Google Analytics, GTM, conversions)
• Conducting A/B testing and experiments to improve efficiency
• Identifying patterns and growth opportunities based on data and automated analytics
• Collaborating with SEO, CRM, and content teams to implement comprehensive strategies
• Preparing reports and analytical information using automated dashboards

If interested, please send your CV in English to.