Marketing Specialist

The development company "Avangardi" is announcing a vacancy for a Marketing Specialist in Batumi.

Work location: Batumi, Rajeeb Nizharadze #25

Working hours: 5 working days, 8-hour working day

Salary: 3000 GEL + bonuses

We are looking for a Marketing Specialist who will be able to fully manage the company's marketing direction - from market analysis, advertising and content creation, to the development of digital channels and the website.

Main responsibilities:

Market and competitor analysis

Study of the target audience - needs, preferences and behavior;

Analysis of market volume, growth rate and main trends;

Research of competitors' products, prices, advertising activities and positioning;

Identification of competitors' strengths and weaknesses.

Development of a marketing strategy

Formation of the company's and projects' unique selling proposition - USP;

Definition of target market segments;

Development of a marketing and communication strategy;

Selection of advertising channels;

Planning and control of the marketing budget;

Participation in the development of pricing and positioning policy.

Management of advertising campaigns

Planning, launching and optimizing online and offline campaigns;

Working with Facebook/Instagram, Google, TikTok, YouTube and other platforms;

Management of contextual, social and remarketing advertising;

Analysis of lead value, conversion and impact on sales;

Constant improvement of advertising campaigns based on received data.

Content marketing

Development of a content strategy and content plan;

Planning of textual and visual content for social networks, website and advertising campaigns;

Preparation of articles, banners, presentations, brochures and other advertising materials;

Development of social media channels and protection of the brand's unified visual style.

Video content creation

Development of the idea and concept of advertising videos;

Preparation of video script and texts;

Planning and organization of filming;

Independent preparation of the video editing process;

Adaptation of video content for Reels, Stories, TikTok, YouTube and other formats;

Analysis and improvement of video content effectiveness.

Website management and regular optimization

• Constant updating of information on the company's website;

• Posting of apartments, prices, promotions, news, and visual materials;
• Improving the site's structure and user experience - UX;
• Working on increasing conversions;
• Controlling the site's mobile version, loading speed, and technical condition;
• SEO optimization;
• Regular analysis of Google Analytics and Google Search Console data;
• Working on improving the site's positions in search engines;
• Coordination with developers or technical specialists when necessary.

Brand Management

• Maintaining brand positioning and a unified communication style;

• Developing the company's image;

• Quality control of advertising and presentation materials;

• Communication with partners, media outlets, and agencies.

Events and PR

• Organizing exhibitions, presentations, open days, and other events;

• Planning PR activities;

• Coordinating social media and public relations;

• Developing partnership and corporate communications.

Marketing Effectiveness Analysis

• Controlling key metrics: traffic, leads, conversion, CPL, CPA, ROI;

• Analyzing sales sources;

• Evaluating the effectiveness of the advertising budget;

• Adjusting campaigns and strategy based on results;

• Preparing periodic reports for management.

We expect from the candidate:

• Practical experience in the field of marketing;

• Experience working in the real estate or development sector will be considered an advantage;

• Strong analytical thinking;

• Ability to collect, process, and interpret data;

• Creativity and ability to generate new ideas;

• Effective communication;

• Ability to work independently and take responsibility for results;

• Ability to manage multiple projects and tasks in parallel.

Desirable knowledge of tools:

• Google Analytics

• Google Search Console

• Meta Ads Manager

• Google Ads

• TikTok Ads

• SEO

• Ahrefs / SEMrush

• CRM systems

• Canva

• Adobe Photoshop

• Video editing programs - CapCut, Adobe Premiere Pro, or similar;

• Social networks - Facebook, Instagram, TikTok, YouTube;

• Experience with AI tools will be considered an additional advantage.

We offer:

• Stable working environment;

• Fixed salary - 3000 GEL;

• Result-based bonuses;

• Opportunity to work on interesting and large-scale development projects;

• Professional development opportunities;

• Direct involvement in the company's marketing and sales strategy.

Interested candidates, please send your CV and photo to. In the subject line of the email, please indicate: "Marketing Specialist"