Social Media and Marketing Manager

"M Winery Ikalto / WINERY IKALTO" is a Georgian wine and alcoholic beverages producer that combines centuries-old Georgian winemaking traditions with modern production technologies.

The company creates and develops wine brands with different characters, concepts, and positioning. Our portfolio includes Winery Ikalto, Drunk Zodiaks, Nadimi, and Fragmenti.

As the company develops and its brands gain recognition, "M Winery Ikalto" is announcing a vacancy for a Social Media and Marketing Manager.

We are looking for a person who will actively participate in the development of our brands, create interesting and effective communication, and be responsible for planning and implementing the company's social media and marketing activities.

Working conditions:

Salary: 2,000-3,000 GEL, depending on the candidate's experience and qualifications; Work schedule: full-time, Monday to Friday; Workplace: "M Winery Ikalto" - Georgia, Tbilisi, Telavi

We offer:

A stable and development-oriented work environment; The opportunity to directly participate in the development of Winery Ikalto, Drunk Zodiaks, Nadimi, and Fragmenti brands; Freedom to offer and implement new marketing and creative ideas; The opportunity to work on interesting and diverse marketing projects; Professional development and career growth opportunities; The opportunity for the results of your campaigns and content to be reflected in the growth of brand recognition, positioning, and sales.

Main responsibilities:

• Developing and implementing the company's and its brands' social media and marketing strategy;

• Working on positioning, increasing awareness, and developing the communication style of the Winery Ikalto, Drunk Zodiaks, Nadimi, and Fragmenti brands;

• Managing and developing the company's social media channels, Facebook, Instagram, TikTok, LinkedIn, and other relevant platforms;

• Compiling a monthly content calendar, planning and posting content in various formats, including posts, stories, reels, and others;

• Planning high-quality, engaging, and brand-specific textual and visual content for social media;

• Developing photo and video content ideas and concepts, planning and organizing photo shoots;

• Preparing ideas and scenarios for reels, TikTok, and other short video formats, and coordinating the content creation process;

• Collaborating with designers, photographers, videographers, advertising, and creative agencies, preparing briefs and controlling the quality of final materials;

• Planning, launching, managing, monitoring, and optimizing advertising campaigns in Meta Ads Manager;

• Using Google Ads and other digital advertising channels as needed;

• Defining advertising audiences, campaign goals, budgets, and relevant KPIs;

• Effectively using the advertising budget and regularly analyzing campaign results;

• Monitoring brand audience, reach, engagement, follower growth, and other key performance indicators, and working to improve them;

• Planning and executing launch campaigns for new products and brands;

• Developing and implementing various marketing campaigns, special offers, promotional activities, and collaborations;

• Planning and coordinating cooperation with influencers, media outlets, and other partners;

• Coordinating the preparation of the company's advertising and branded materials, presentations, catalogs, POS materials, banners, and other communication materials;

• Participating in planning and organizing tastings, exhibitions, festivals, presentations, and other marketing events;

• Monitoring the local and international wine market, competitors, consumer behavior, and modern marketing trends;

• Close collaboration with sales and export teams and providing relevant marketing support;

• Analyzing the results of implemented marketing activities and advertising campaigns, and preparing periodic reports.

• At least 2 years of experience in social media, digital marketing, or marketing;

• Good knowledge of Facebook, Instagram, TikTok, and LinkedIn platforms' specifics and modern trends;

• Practical knowledge of Meta Ads Manager and experience in independently managing advertising campaigns;

• Experience in creating social media strategy and content plan;

• Ability to analyze key KPIs and results of advertising campaigns;

• Ability to create content, come up with interesting ideas, and form the brand's communication style;

• Good knowledge of photo and video content specifics and modern social media formats;

• Knowledge of Canva, CapCut, or similar programs will be considered an advantage;

• Knowledge of Google Ads and Google Analytics will be considered an advantage;

• Fluent written and verbal communication skills in Georgian;

• Good knowledge of English;

• Creative and analytical thinking;

• High sense of responsibility, organization, initiative, and result-orientedness;

• Ability to manage multiple projects and different brands simultaneously;

• Experience working in the wine, alcoholic beverages, FMCG, or HoReCa sector will be considered a significant advantage.

How to apply

Interested candidates, please send us:

• CV;

• Portfolio or examples of social media pages/projects you have managed;

• If desired, a short example of a successful advertising campaign you have implemented and the results achieved.

In the subject line, be sure to indicate: "Social Media and Marketing Manager"