Digital Channels Product Development Manager

Basebank Group is the third largest systemic financial institution in Georgia, with an 11% market share. The Group serves over 2 million individuals and more than 65,000 large and medium-sized businesses. It has the widest network in the country, with around 500 service centers and approximately 700 ATMs across all regions and municipalities in Georgia. Basebank Group comprises Basebank, Liberty, BB Insurance, and BB Leasing.

Liberty - Basebank Group is announcing a vacancy for a Digital Channels Product Development Manager.

Location: Head Office, Digital Platforms Development Group.

Key Responsibilities

• Participate in the development and implementation of digital banking product development strategy;
• Research and analyze market trends, competitors, and international best practices;
• Identify new opportunities based on customer needs and experience analysis;
• Develop concepts for new products and functionalities and assess their commercial potential (Business Case);
• Manage the entire product development cycle - from idea to product launch;
• Form, prioritize, and manage the product backlog in collaboration with the development team;
• Ensure effective collaboration with IT, UX/UI, risk, legal, operational, and other business teams;
• Ensure product quality and compliance with customer needs;
• Plan product launch, sales, and communication strategies with relevant teams;
• Define, monitor, and analyze product effectiveness indicators (KPI);
• Present product development progress and results to management and stakeholders.

Requirements

• Higher education in Business Administration, Finance, IT, or a related field;
• At least 2 years of experience as a Product Manager or Product Owner in digital product development;
• Practical experience in collaborating with development teams, managing and prioritizing product backlogs;
• Experience in developing a digital product or significant functionality from idea to launch;
• English language proficiency at least at B2 level;
• Experience working in the banking or fintech sector will be considered an advantage.

Key Competencies

• Strategic and analytical thinking - ability to make data-driven decisions;
• Customer orientation - identifying customer needs and developing effective solutions;
• Communication and negotiation skills - effective collaboration with stakeholders and alignment of interests;
• Result orientation - taking responsibility and achieving set goals;
• Planning and prioritization skills - effective management of tasks and resources;
• Adaptability - quick response to changes and effective work in a dynamic environment.

How to apply: If interested, please submit your CV in Georgian or English to the following email address by November 16, 2026. Important: When sending your application, please indicate the position you are applying for in the subject line. Shortlisted candidates will be contacted. It is not possible to provide information over the phone.

Notice: Liberty Bank respects the regulations regarding personal data protection and conducts its activities in accordance with the requirements of the Georgian Law on Personal Data Protection. Any personal data that becomes available to Liberty Bank during the consideration of your application for the announced vacancy, including but not limited to the data provided in your CV and/or attached documents (hereinafter "Candidate's Personal Data"), will be collected and processed for the purpose of receiving and reviewing your application for the vacancy, as well as for the purpose of your admission to the candidate selection process, in accordance with the applicable Georgian legislation and the Bank's Data Protection Policy available on its website at https://bit.ly/3bt6uWz. The Candidate's Personal Data will be stored for the duration of the application review or/and the validity period of the relevant agreement or/and for a period that corresponds to the legitimate interests of the Bank, as required by the regulator or/and defined by the legislation. The Candidate's Personal Data, in addition to the consideration of the vacancy for which you applied, may be stored and used by Liberty Bank to consider your candidacy for another position. If you object to the consideration of your candidacy for another position or wish the Bank to stop processing your data, you can contact Liberty Bank using the contact details provided on its website www.libertybank.ge. Please note that by submitting your personal data to the Bank, you confirm that you have read the Bank's Data Protection Policy and this notice and agree that your personal data may be collected, stored, transferred and/or processed in the above-mentioned manner. Consent to the foregoing is a necessary condition for consideration of your candidacy for any position at Liberty Bank. This notice is not considered part of an individual employment contract of an employee of Liberty Bank.