Head of Performance Marketing
The IT company Andersen invites a Head of Performance Marketing to join the team. Andersen is a pre-IPO software development company that provides a full cycle of services. For over 19 years, we have been helping enterprises and middle-sized firms transform their businesses by creating effective digital solutions using innovative technologies.
Responsibilities: – Managing two teams: paid traffic (PPC) and SEO optimization. – Developing strategy and hypotheses for growing paid and organic search traffic. – Setting tasks for the PPC and SEO/GEO teams and monitoring goal achievement. – Analyzing ad account metrics and identifying growth points (lead drop, cost increase, traffic quality). – Managing advertising funnels: from campaign launch to generating qualified leads. – Working to improve key metrics: sales growth, lead cost, and lead quality. – Managing the advertising budget and allocating resources across channels. – Conducting competitive and market analysis. – Collaborating with the marketing team and management to defend strategy and achieve business goals.
Requirements: – Team management experience for at least 1 year. – Experience launching and running advertising campaigns with large budgets. – Experience launching advertising in B2B IT / SaaS / Tech. – Experience launching advertising funnels with long conversion cycles. – Understanding of SEO/GEO optimization. – Proficiency in tools: Google Analytics, Google Ads, Microsoft Ads, META, Power BI, CRM (Salesforce). – English proficiency at Intermediate+ level or higher.
Nice to have: – Experience with display advertising to attract qualified leads.
Compensation: 2500–3400 EUR per month.
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