Product Marketing Manager

The IT company Andersen invites a Product Marketing Manager to join the team. Andersen is a pre-IPO software development company that provides a full cycle of services. For over 19 years, we have been helping enterprises and middle-sized firms transform their businesses by creating effective digital solutions using innovative technologies.

Responsibilities: – Uniting the work of the technical team (page and block implementation) and the SEO optimization team, setting the overall direction for website development. – Analyzing website statistics and user behavior: scroll depth, clicks on blocks, page view depth, user journey — and translating insights into specific changes. – Conducting competitive analysis: studying positioning, offers, page structure, and acquisition approaches. – Preparing technical briefs for the website implementation team (defining pages, blocks, content, texts, positioning) and for the SEO team (optimization). – When launching new products/services, breaking tasks down into elements: how they will be presented on pages, what positioning is required, what blocks and texts are needed. – Forecasting results based on data: assessing the potential impact of changes using current statistics.

Requirements: – 3+ years of experience in web product development / product marketing. – Experience growing a website from scratch to measurable results (e.g., from 0 to 1000 visitors). – Experience launching a product or service on a website. – Proficiency in web analytics tools: Google Analytics, Clarity. – Ability to conduct competitive analysis. – Understanding of the market and trends, including the use of AI in work. – Strong analytical skills: ability to work with metrics and connect them. – English proficiency at Intermediate+ level or higher.

Compensation: 1700–2500 EUR per month.