PPC / Performance Marketing Specialist

Andersen is hiring a PPC / Performance Marketing Specialist to manage paid campaigns, optimize performance, and drive measurable growth across digital channels. Andersen is a pre-IPO software development company that provides a full cycle of services, following project management standards and best practices. For over 19 years, we have been helping enterprises and middle-sized firms transform their businesses by creating effective digital solutions using innovative technologies. Immerse yourself in a global landscape as we collaborate with enterprises spanning North America, Western Europe, Israel, Australia, and the UAE. Our diverse expertise extends across FinTech, Healthcare, Retail, Telecom, Media & Entertainment, Logistics, Travel & Hospitality, eCommerce, and more.

Responsibilities

• Planning, launching, managing, and optimizing paid advertising campaigns for both e-commerce businesses and mobile applications.
• Managing Google Ads campaigns across Search, Shopping, Performance Max, Remarketing, and App Campaigns.
• Managing Meta Ads campaigns for e-commerce sales, catalogue sales, remarketing, app installs, and in-app conversions.
• Managing Google Merchant Center and product feeds.
• Optimizing Shopping and Performance Max campaigns based on revenue, ROAS, CAC, and profitability.
• Working with product catalogues, dynamic remarketing, feed optimization, and product-level performance.
• Launching and scaling mobile app acquisition campaigns across Google Ads and Meta Ads.
• Optimizing app campaigns for installs as well as deeper in-app events such as registration, trial, subscription, purchase, or other relevant conversions.
• Analyzing performance across the full customer journey, from acquisition to purchase, retention, and repeat transactions.
• Monitoring and optimizing key e-commerce metrics including ROAS, CAC, CPA, Conversion Rate, AOV, and revenue.
• Monitoring and optimizing app marketing metrics including CPI, CPA, ROAS, retention, LTV, and in-app conversion rates.
• Developing and testing new campaign structures, audiences, bidding strategies, creatives, and offers.
• Managing and allocating advertising budgets across channels, markets, products, and campaigns.
• Identifying opportunities to scale successful campaigns while maintaining target performance.
• Working closely with analytics, creative, and development teams to improve tracking and campaign performance.
• Analyzing campaign results and preparing clear recommendations and action plans.

Requirements

• Planning, launching, managing, and optimizing paid advertising campaigns for both e-commerce businesses and mobile applications.
• Managing Google Ads campaigns across Search, Shopping, Performance Max, Remarketing, and App Campaigns.
• Managing Meta Ads campaigns for e-commerce sales, catalogue sales, remarketing, app installs, and in-app conversions.
• Managing Google Merchant Center and product feeds.
• Optimizing Shopping and Performance Max campaigns based on revenue, ROAS, CAC, and profitability.
• Working with product catalogues, dynamic remarketing, feed optimization, and product-level performance.
• Launching and scaling mobile app acquisition campaigns across Google Ads and Meta Ads.
• Optimizing app campaigns for installs as well as deeper in-app events such as registration, trial, subscription, purchase, or other relevant conversions.
• Analyzing performance across the full customer journey, from acquisition to purchase, retention, and repeat transactions.
• Monitoring and optimizing key e-commerce metrics including ROAS, CAC, CPA, Conversion Rate, AOV, and revenue.
• Monitoring and optimizing app marketing metrics including CPI, CPA, ROAS, retention, LTV, and in-app conversion rates.
• Developing and testing new campaign structures, audiences, bidding strategies, creatives, and offers.
• Managing and allocating advertising budgets across channels, markets, products, and campaigns.
• Identifying opportunities to scale successful campaigns while maintaining target performance.
• Working closely with analytics, creative, and development teams to improve tracking and campaign performance.
• Analyzing campaign results and preparing clear recommendations and action plans.

Nice to have

• SKAN experience.
• TikTok Ads.
• Microsoft Ads.
• Experience with subscription-based mobile apps.
• Experience with international e-commerce and app campaigns.
• Experience scaling campaigns across multiple countries.
• Strong understanding of attribution and incrementality.

Compensation: 2100–3600 EUR per month.