PPC / Performance Marketing Specialist

Andersen is hiring a PPC / Performance Marketing Specialist to manage paid campaigns, optimize performance, and drive measurable growth across digital channels. Andersen is a pre-IPO software development company that provides a full cycle of services, following project management standards and best practices. For over 19 years, we have been helping enterprises and middle-sized firms transform their businesses by creating effective digital solutions using innovative technologies. Immerse yourself in a global landscape as we collaborate with enterprises spanning North America, Western Europe, Israel, Australia, and the UAE. Our diverse expertise extends across FinTech, Healthcare, Retail, Telecom, Media & Entertainment, Logistics, Travel & Hospitality, eCommerce, and more.

Responsibilities: - Planning, launching, managing, and optimizing paid advertising campaigns for both e-commerce businesses and mobile applications. - Managing Google Ads campaigns across Search, Shopping, Performance Max, Remarketing, and App Campaigns. - Managing Meta Ads campaigns for e-commerce sales, catalogue sales, remarketing, app installs, and in-app conversions. - Managing Google Merchant Center and product feeds. - Optimizing Shopping and Performance Max campaigns based on revenue, ROAS, CAC, and profitability. - Working with product catalogues, dynamic remarketing, feed optimization, and product-level performance. - Launching and scaling mobile app acquisition campaigns across Google Ads and Meta Ads. - Optimizing app campaigns for installs as well as deeper in-app events such as registration, trial, subscription, purchase, or other relevant conversions. - Analyzing performance across the full customer journey, from acquisition to purchase, retention, and repeat transactions. - Monitoring and optimizing key e-commerce metrics including ROAS, CAC, CPA, Conversion Rate, AOV, and revenue. - Monitoring and optimizing app marketing metrics including CPI, CPA, ROAS, retention, LTV, and in-app conversion rates. - Developing and testing new campaign structures, audiences, bidding strategies, creatives, and offers. - Managing and allocating advertising budgets across channels, markets, products, and campaigns. - Identifying opportunities to scale successful campaigns while maintaining target performance. - Working closely with analytics, creative, and development teams to improve tracking and campaign performance. - Analyzing campaign results and preparing clear recommendations and action plans.

Requirements: - Planning, launching, managing, and optimizing paid advertising campaigns for both e-commerce businesses and mobile applications. - Managing Google Ads campaigns across Search, Shopping, Performance Max, Remarketing, and App Campaigns. - Managing Meta Ads campaigns for e-commerce sales, catalogue sales, remarketing, app installs, and in-app conversions. - Managing Google Merchant Center and product feeds. - Optimizing Shopping and Performance Max campaigns based on revenue, ROAS, CAC, and profitability. - Working with product catalogues, dynamic remarketing, feed optimization, and product-level performance. - Launching and scaling mobile app acquisition campaigns across Google Ads and Meta Ads. - Optimizing app campaigns for installs as well as deeper in-app events such as registration, trial, subscription, purchase, or other relevant conversions. - Analyzing performance across the full customer journey, from acquisition to purchase, retention, and repeat transactions. - Monitoring and optimizing key e-commerce metrics including ROAS, CAC, CPA, Conversion Rate, AOV, and revenue. - Monitoring and optimizing app marketing metrics including CPI, CPA, ROAS, retention, LTV, and in-app conversion rates. - Developing and testing new campaign structures, audiences, bidding strategies, creatives, and offers. - Managing and allocating advertising budgets across channels, markets, products, and campaigns. - Identifying opportunities to scale successful campaigns while maintaining target performance. - Working closely with analytics, creative, and development teams to improve tracking and campaign performance. - Analyzing campaign results and preparing clear recommendations and action plans.

Nice to have: - SKAN experience. - TikTok Ads. - Microsoft Ads. - Experience with subscription-based mobile apps. - Experience with international e-commerce and app campaigns. - Experience scaling campaigns across multiple countries. - Strong understanding of attribution and incrementality.

Compensation: 2100–3600 EUR per month.