Business Marketing Specialist

"ILARIA" is a consulting company that provides a full range of HR solutions and process digitalization with our proprietary system. The ILARIA team of HR experts offers services essential for the success of your organization: HR outsourcing and recruitment, market research, and software.

The company "ILARIA" is looking for a Business Marketing Specialist for a partner company that operates in the e-commerce direction and offers customers an online shopping platform.

• Work format: Full-time, onsite

• Work schedule: Monday to Friday

• Working hours: 10:00 - 18:00

• Salary: 6000 GEL

• Number of vacant positions: 1

Main functions and responsibilities:

Specific tasks:

• Achieving KPIs: Fulfillment of the country's marketing KPIs, positioning as a key market expert, and initiation of all local activities.
• Key Performance Indicators (KPIs): Growth of GMV, MAU, and increase in brand awareness and loyalty in the local market.
• Market expertise: In-depth knowledge of all aspects of the local market and effective communication of this information to the central team.
• Strategy and tactics: Development of a monthly action plan and achievement of set goals.
• Local activities: Generation, justification, and launch of locally relevant ideas.
• Advertising campaigns: Planning and launching advertising campaigns.
• Cross-functional collaboration: Close cooperation with commercial, PR, creative, product, and GR teams.
• Reporting: Monthly reporting on effectiveness, progress, and challenges, as well as preparation of video reports on activities.
• Localization: Translation, adaptation, and adjustment of creatives and texts to the local context.
• Legal and internal agreements: Coordination of all advertising materials (banners, posts, contest conditions) with local lawyers, commercial, and PR teams.
• Contractor management: Finding and working with local contractors (agencies, photographers).
• Meeting protocols: Production of meeting minutes with the product team and sharing results.

Monitoring and analytics:

• Market monitoring: Monitoring of social networks, media, and competitors' activities and sending brief reports to the working chat (Telegram / Band).
• Campaign analysis: Monthly analysis of the effectiveness of launched campaigns (data collection from advertising accounts and SMM platforms).

Events and projects:

• Event Organization: Searching for locations, agreeing with organizers and local authorities, assisting the event manager onsite.

• Influencer Marketing: Compiling a list of local bloggers, initial negotiations, and monthly briefings.

• SMM Support: Providing a local content plan (local holidays, relevant topics), monitoring comments, and escalating problematic issues.

• Special Projects: Managing special projects from brief to implementation (finding contractors, preparing commercial proposals, etc.).

Requirements: ** Higher education in Marketing, Business Administration, or a related field.

• 3+ years of experience in the marketing field, preferably in Brand/Country/Trade Marketing.

• Experience in planning and implementing marketing strategies and campaigns.

• Good knowledge of the local market, consumer behavior, and competitive environment.

• Experience in analyzing marketing KPIs and results-oriented work.

• Knowledge of digital marketing and social media channels.

• Experience in effectively managing projects, events, and external partners.

• Strong communication, negotiation, and organizational skills.

• High-level proficiency in Russian and English.

• Knowledge of MS Office, Google Analytics, and Meta Ads Manager is a plus.

If interested, please send your resume to.

Please indicate the job title: "Business Marketing Specialist".

Please note that only selected candidates will be contacted for an interview.

We wish you success!

1. Your personal data will be processed by LLC "Ilaria Consulting" (hereinafter - the Company) in an automated and/or non-automated manner (including through authorized persons), in accordance with international data protection standards and applicable legislation.

2. The purpose of processing personal data is to determine the candidate's compliance with current and/or future job requirements. Information about the candidate will be stored for no more than 3 years. The Company will process the information provided by you to the extent necessary for your employment in a vacant position.

3. We inform you that the Company conducts the candidate selection process in compliance with the requirements of the Georgian Law "On the Elimination of All Forms of Discrimination". We condemn and distance ourselves from any form of discrimination, both in pre-contractual and employment relationships.

4. By sending your resume to the specified email address, you confirm and agree to these conditions regarding personal data processing.

5. If you would like to receive additional information about the processing of your personal data by the company, and/or in case you do not want further processing of your data, and/or you want to update/destroy/delete the information or realize your other right established by the Law of Georgia on Personal Data Protection, please contact us at the following e-mail.