Marketing Manager

Distribution company "VG" has been operating in Georgia since 2010 and imports and distributes confectionery and food products from various countries in Georgia.

The company "VG" is announcing a vacancy for the position of Marketing Manager in Tbilisi.

Location: Tbilisi, Sea Town, Isaakian #1 (former Fur-Funthukheli factory territory)

Schedule: Monday - Friday 09:00 - 18:00

Direction: Hygiene products - baby diapers, wet wipes, and household chemicals.

We are looking for an experienced and result-oriented Marketing Manager who will be responsible for developing a hygiene products direction from scratch, positioning it in the market, and expanding sales channels.

Key responsibilities

• Planning, developing, and managing the hygiene products direction from scratch;
• Forming a product assortment and ensuring compliance with market demands;
• Introducing products to pharmacy chains, retail trade networks, and wholesale channels;
• Negotiating with trade networks and potential partners on commercial terms, prices, margins, and placement issues;
• Finding new clients and sales channels and developing partnership relationships;
• Planning and implementing events to promote brand awareness and sales;
• Managing product prices, trade margins, and profitability;
• Analyzing sales, costs, revenues, and profitability (P&L);
• Developing, planning, and evaluating the results of an advertising and promo calendar;
• Constantly monitoring the market, competitors, customer behavior, and prices;
• Monitoring inventory, demand, and product availability in collaboration with relevant departments;
• Periodic reporting to management on sales results, key indicators, and direction development.

Requirements

• Higher education in Business Administration, Marketing, Economics, or a related field;
• At least 5 years of experience in the FMCG sector as a category manager, brand manager, or similar commercial position.
• Experience working with pharmacy chains, retail trade networks, and/or wholesale partners;
• Experience in introducing new products to the market and developing sales channels;
• Knowledge of analyzing financial and commercial indicators, pricing, and margin management;
• Experience in independently managing P&L or a thorough understanding of its basic principles;
• High-level knowledge of MS Excel, including data analysis and reporting skills;
• Knowledge of Georgian, Russian, and English languages;
• Ability to work independently and make decisions;
• High sense of responsibility, initiative, and result orientation.

Desired experience

• Experience working in children's hygiene, personal hygiene, household chemicals, or adjacent categories in FMCG;
• Established business relationships with pharmacy chains and large retail chains;
• Experience in introducing a new brand or product portfolio to the market;
• Experience in planning marketing activities, trade marketing, and advertising campaigns;
• Knowledge of sales forecasting, inventory planning, and commercial budget management.

Personal competencies

• Strong commercial and analytical thinking;
• Ability to negotiate and manage partner relationships;
• High ability to plan and execute independently (hands-on);

Ability to prioritize correctly and manage several processes in parallel;

• Flexibility, initiative, and adaptability to change;
• High responsibility for goals and results.

What we offer

• The opportunity to develop a new commercial direction from scratch;
• A position with high responsibility and decision-making freedom;
• Opportunities for professional development;
• A result-oriented work environment where your initiatives and achievements will be valued.
• Important: The position involves independently managing a direction, initially without a separate team. The candidate will be directly involved in both strategic planning and daily operational and commercial processes.

If you think you meet our requirements, if you're not afraid of new challenges, you're motivated, and you want to become a member of the coolest team and do your favorite thing with us, send your resume to and be sure to indicate the position ("Marketing Manager") you're applying for.

The submission of a CV for this vacancy by a candidate implies the transfer of personal data to the potential employer and the declaration of consent to the processing of these data. The personal data provided in the CV will be processed and stored by the employer for the purposes of candidate selection, determining the compliance of the candidate's qualifications with the job to be performed, and the possible establishment of an employment relationship, both during the period before the establishment of an employment relationship and after its termination, within the time limits established by law.