Senior Brand Manager
Translated automatically from the original posting. Read the original in Georgian →
Georgian Beer and Beverages Group (GBBG) is part of the international beer and beverage producer Royal Swinkels. GBBG unites two companies: Global Beer Georgia (GBG) and Georgia Distribution and Logistics (GDL).
About the companies: Global Beer Georgia (GBG) is an innovative and leading player in the Georgian beer market. The company manages the entire process of operations - beer and lemonade production, marketing and sales, as well as imports and exports various brands, including Bavaria, Kazbegi, Shavi Lomi, Kayaki, Ice, 8.6, and Kazbegi lemonade.
Georgia Distribution and Logistics (GDL) has been operating in the distribution field for over 17 years. The company provides distribution and third-party logistics (3PL) services across the country; through 6 branches and regional sales groups, it serves over 12,000 customers. GDL's portfolio includes GBG products as well as third-party products such as alcoholic beverages, Lavazza coffee, water, wine, and others.
We are successfully operating in a rapidly changing and competitive industry at GBBG thanks to our team's professionalism, enthusiasm, creativity, and dedication. We recognize the importance of human capital and offer you the opportunity to work for a growing and developing company. If you want to build a fulfilling career and make a significant contribution to the development of the Georgian beverage industry, we would be delighted to hear from you.
“Global Beer Georgia” is announcing a vacancy for a Senior Brand Manager position.
Key responsibilities: - Developing and implementing brand strategy in full compliance with business goals; - Planning and executing annual and quarterly brand plans; - Constantly monitoring brand performance (sell-in, sell-out, market share) and initiating optimization; - Planning, launching, and managing new products (NPD); - Managing the entire marketing mix (ATL, BTL, digital, trade activation); - Developing communication campaigns with agencies and implementing them effectively; - Planning, managing, and controlling brand budget; - Using consumer insights and market analysis to make strategic decisions; - Close collaboration with sales, trade marketing, finance, and supply chain teams; - Managing partner agencies (creative, media, production); - Managing and developing subordinate employees; - Identifying market opportunities and launching new brand growth initiatives; - Performing various additional functions related to work, assigned by the supervisor. - Ensuring the company's confidentiality policy is maintained.
Qualification Requirements - Higher education in Marketing, Business Administration or a related field; - At least 5-6 years of experience in marketing, preferably in the FMCG sector; - At least 2-3 years of experience in brand management (as a Brand Manager or similar position); - Experience in creating and implementing brand strategy; - Experience in managing the full marketing cycle (ATL, BTL, Digital); - Experience in launching new products and managing a portfolio; - Knowledge and experience in market analysis, customer insights, and data-driven decision-making; - Experience in budget planning and management; - Experience in managing and developing subordinate(s); - Fluent English language skills (mandatory).
Personal Skills - Strong strategic thinking and broad business vision; - High sense of responsibility; - Proactivity and ability to take initiative; - Strong communication and presentation skills; - Result-oriented and ability to make quick decisions; - Strong analytical and problem-solving skills; - Ability to communicate effectively with stakeholders at different levels; - High organizational skills, ability to work in a dynamic and multi-process environment; - Creative thinking with consideration of commercial results.
Guarantees: The candidate will enjoy all the basic rights and guarantees provided by the Labor Code of Georgia during the employment period, without significant limitations. Safe and healthy working conditions are ensured, as provided by the legislation.
Job Type: Full-time Duration of Employment: Fixed-term Remuneration: Determined according to the company's internal policy and the candidate's qualifications.
Interested parties should send their CV to the following email address. In the subject line of the email, please indicate the job title.
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