Social Media Specialist/Content Creator

International School of St. George is looking for a creative, modern, and initiative-taking social media specialist/content creator to join our team and increase the awareness and attractiveness of the American Diploma Program.

The main direction of this position will be to create content and manage social media that not only reflects the school's daily life but also introduces the audience to the opportunities, learning environment, and advantages of the American Diploma Program in an interesting and modern way.

Workplace: Tbilisi, 82 Chavchavadze Avenue, Tbilisi

Work format: Hybrid

Main direction: American Diploma Program

Remuneration: To be agreed upon, based on experience

Responsibilities:

• Developing creative and targeted content ideas for the American Diploma Program;

• Creating a weekly/monthly content plan for social media;

• Creating Reels, TikTok, Stories, photos, and other short-form content;

• Thinking of video ideas, planning scripts/structure, shooting, and editing;

• Presenting students', teachers', parents', and alumni stories in an interesting format;

• Preparing interviews, testimonials, and student-generated content;

• Communicating the main advantages of the American Diploma Program - AP Courses, College Counselling, international diploma, English-language education, and international opportunities - in a creative way;

• Capturing school events, projects, educational process, and daily life;

• Managing Instagram and Facebook, and potentially TikTok in the future;

• Preparing, planning, publishing, and adapting content according to platform specifics;

• Creating captions, hooks, headlines, and CTAs;

• Researching current social media trends, Reels/TikTok formats, and Gen Z interests;

• Monitoring competing schools' and international educational brands' social media activities;

• Analyzing key social media indicators and preparing relevant recommendations for improving content;

• Active collaboration with the Marketing/PR team, American Diploma Program administration, teachers, and other school employees;

• Independently discovering new and interesting content opportunities at school;

• Creating relevant communication and visual content to increase awareness and popularity of the school's additional circles and clubs;

• Participation in school-scale events, projects, and activities within the scope of competence;

Requirements:

• Experience in creating content in the field of education or for another brand;

• Experience working on brand growth on TikTok/Instagram;

• Basic copywriting skills;

• Knowledge of Meta Business Suite;

• Basic analytics knowledge;

• Photography and videography experience;

• Basic knowledge of paid social advertising.

The selection process includes several stages:

• CV (resume) selection;

• Individual interview;

• Professional trial task;

If interested, please send your CV (resume) and portfolio/works to and specify the job title "Social Media Specialist/Content Creator" in the subject line.

Please note that only selected candidates will be contacted.