Marketing and Product Development Manager

Agrofood is a retail and food production company.

The company's main directions are raw meat and meat products, fruits and vegetables, ready-to-eat meals, frozen semi-finished products, bread and bakery products, and other daily consumption products.

The main goal of the position:

Agrofood brand and sales development, with a special focus on raw meat, ready-to-eat meals, own production semi-finished products, and bakery products.

Main functions and responsibilities:

1. Product and assortment development Analysis and optimization of the existing assortment, identification of opportunities for new product and category development, creation of branded products together with the chef and production team, management of their packaging, positioning, and market introduction.

2. Commercial development and sales growth Analysis of sales and profitability, identification of growth opportunities, participation in the development of pricing and promotional policies, cooperation with store managers to improve product placement and effective use of trading space, ensuring commercial development of new products.

3. Brand and marketing development Development and implementation of the company's marketing strategy, strengthening of brand positioning, management of advertising campaigns and communication channels, organization of joint marketing activities with the chef and marketing support for the opening of new facilities.

4. Market and customer analysis Study of the competitive environment, customer behavior, and demand, monitoring of market trends, and initiation of assortment, product, and commercial offer development based on the received information.

Mandatory requirements:

• Experience in marketing, product development, category management, or commercial development;
• Knowledge of assortment management and product commercial development principles;
• Ability to analyze sales, margin, and marketing effectiveness;
• Experience in planning and implementing marketing campaigns;
• Good knowledge of Excel and analytical tools;
• Ability to manage projects and work effectively with teams.

Will be considered an advantage:

• Experience working with meat, ready-to-eat meals, semi-finished products, or other Fresh Food categories;
• Experience in creating and introducing new food products to the market;
• Experience in developing Private Label products.

Key performance indicators (KPI):

• Growth of own production and priority category sales and gross profit;
• Successful introduction of new products and their profitability;
• Effectiveness of marketing campaigns;
• Growth of customer loyalty and repeat purchases;
• Increase in Agrofood brand and branded products recognition.

What we offer:

• A significant role in the company's development and creation of new directions;
• Opportunity to implement professional initiatives;
• Competitive remuneration, corresponding to experience and qualifications.