Recruitment Marketing Lead

Job Description - Own and lead Evolution Georgia’s employer brand and recruitment marketing efforts, driving qualified applications and strengthening our position as an employer of choice.

• Lead end-to-end recruitment campaigns across digital, social media, paid/earned media, and other relevant channels.

• Partner with Recruitment, Operations and business leaders to identify talent challenges and develop effective attraction and employer brand solutions.

• Lead campaign planning, creative direction, execution and evaluation, including audience, messaging, channels, budgets and KPIs.

• Build and manage relationships with, influencers, agencies and other external partners to expand talent reach.

• Lead creative partners and suppliers, ensuring content and communications are aligned with the employer brand, corporate values and brand guidelines.

• Monitor market trends, competitor activity and candidate behaviour and translate insights into new initiatives.

• Own budget planning and performance tracking, using data to optimise activity and demonstrate business impact.

Qualifications - Bachelor’s degree or higher in Marketing, Communications, PR, Business or a related field.

• 2+ years of relevant experience in marketing, employer branding, recruitment marketing, communications or PR.

• Proven experience leading multi-channel campaigns from strategy and planning through execution and evaluation.

• Strong understanding of digital marketing, social media, paid and earned media, and campaign management.

• Strong project management and stakeholder management skills, with the ability to work across different teams and priorities.

• Strong English and Georgian language skills.

• A data-driven mindset, with the ability to work with KPIs, analyse campaign performance and use insights to improve results.

• Strong communication skills, with the ability to turn ideas into clear messages and engaging campaigns.

• Passion about employer branding, recruitment marketing and creating strong candidate and employee experiences.

It’s an advantage if you have:

• Experience in recruitment marketing, employer branding or talent attraction, particularly targeting Gen Z and early-career audiences.

• Experience working with creative agencies, media partners, influencers or other external suppliers.

• Experience managing marketing budgets and external partners.

• Knowledge of SEM/SEO and other digital acquisition channels.

• Additional language skills.

• Experience in the gaming, entertainment, hospitality, retail or other high-volume recruitment environment.