SEA Specialist

NETEX CONSULTING is announcing a vacancy for a SEA (Search Engine Advertising) Specialist.

Description: This position combines performance marketing with automation and artificial intelligence (AI), focusing on effective scaling and data-driven decision-making. You will manage Google Ads campaigns, utilize AI-based tools for optimization, analysis, and continuous testing.

Requirements: - Experience with Google Ads (medium or higher) - Understanding of automated trading strategies and Google algorithms - Experience with Performance Max campaigns and e-commerce projects - Strong analytical thinking and results-oriented approach - Skills in data interpretation and continuous campaign optimization - Readiness to use AI and automation tools in marketing

Responsibilities: - Planning, creating, and optimizing Google Ads campaigns (Search, Shopping, Display, YouTube, Performance Max) - Monitoring and optimizing performance using automated trading strategies and AI-driven solutions - Analyzing key performance indicators (KPIs): ROAS, CPA, CPC, CTR, conversion rate - Using AI tools to generate and test ad variations (text and creative) - Selecting a semantic core and identifying growth points using AI-driven tools - Optimizing product channels and campaign structure for Performance Max - Monitoring tracking and quality data accuracy (Google Analytics, GTM, conversions) - Conducting A/B testing and experiments to improve efficiency - Identifying patterns and growth opportunities based on data and automated analytics - Collaborating with SEO, CRM, and content teams to implement comprehensive strategies - Preparing reports and analytical information using automated dashboards