Marketer
Translated automatically from the original posting. Read the original in Georgian →
LLC "Tenexi" (10X Professional Educational College) is a state-authorised professional educational institution that offers students practice-oriented education. We are expanding and looking for a new team member to lead the college's digital communication and brand development.
Job Description We are looking for an experienced, result-oriented, and strategically thinking marketer (Senior Digital Marketer) to develop the college's digital marketing strategy, manage advertising campaigns, and increase brand awareness. The experienced specialist will join existing processes and turn them into a constant, planned system.
Key Responsibilities - Marketing strategy and planning: development of the college's digital marketing strategy and content plan, planning of marketing activities to be implemented throughout the year, care for the college's brand image across existing pages - Management of advertising campaigns: planning, launching, A/B testing, optimization, and effective redistribution of the budget for paid advertising campaigns on Meta Ads Manager (Facebook/Instagram) and Google Ads, promotion of new educational programs - Communication and management with the team: collaboration with the shooting team, designers, and copywriters, preparation of clear briefs for them, coordination of the process, and quality control - Video and visual content concept: generation of ideas for image and advertising videos and visuals, development of the concept of filming and management of the production process - Analytics and reporting: in-depth analysis of the results of advertising campaigns (KPIs, CPL, Conversion Rate, ROI/ROAS, Reach, Engagement), assessment of effectiveness, and monthly reporting
Requirements for the Candidate - At least 4 years of experience working in digital marketing / SMM - In-depth and practical knowledge of Meta Ads Manager (audience segmentation, retargeting, campaign optimization) - Experience working with Google Ads - Basic knowledge of SEO - Experience working with marketing analytics tools and making data-driven decisions - Creative and strategic thinking, ability to manage processes and effectively communicate with the team - In-depth knowledge of modern social media trends, especially in the direction of video content (Reels, TikTok, etc.)
Terms Remuneration: according to experience Working hours: from 10:00 to 18:00 Workplace: Tbilisi, Tsinamdzghvishvili 115 B
Selection stages and deadlines: Interested persons should send the requested documentation to the email address from October 22 to November 22 of the current year. Shortlisted candidates will be contacted gradually.
Documents to be submitted: Resume (CV); Portfolio of works (implemented projects, managed campaigns, or pages)
Note: Please indicate the position title in the subject field of the email.
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