Brand Marketing Manager

Red Bull announces a vacancy for the position of: Brand Marketing Manager

The Brand Marketing Manager (BMM) leads marketing activities aimed at increasing brand awareness (top-of-mind awareness), brand love, relevance, and consumption, ultimately driving new customer acquisition and strengthening brand loyalty. BMMs embody our promise to "give a local face to a global brand": they create, plan, and execute innovative local brand campaigns and ensure the brand is consistently and accurately represented everywhere. As a key member of the marketing team, you will lead the development and implementation of customer-centric local marketing programs that bring the brand to life using various marketing mix tools.

Responsibilities that we will entrust you with

• Customer insights
• Get to know the customer well and become their voice in the brand: influence brand marketing strategy and its implementation with local insights, demographics, and psychographics.
• Create inclusive and culturally relevant marketing communications and experiences that authentically reflect local communities and their diversity.
• Continuously identify emerging customer trends and opportunities to engage Red Bull customers in new and exciting ways through activations.

Brand Marketing

• Protect brand equity and ensure local brand activities (brand, sports, cultural projects) align with global strategy and standards; provide feedback and coaching to local teams.
• Develop and implement innovative, insight-driven 360° local marketing campaigns and customer activation plans that increase product demand and awareness, strengthen brand equity, engagement, and relevance, and drive consumption growth.
• Be responsible for developing creative materials, writing briefs, and the approval process for distinctive materials that customers will see in stores, online, and in the field.
• Ensure strategy consistency across all campaign elements and create tools and resources that enable best-in-class performance.

Initiatives and Sales Support

• Lead all product launches and develop cross-functional plans across the country.
• Ensure that the visual identity (look & feel) of local marketing materials is, where possible, based on and compliant with local and global creative standards.
• Utilize local programs in retail networks to increase sales.
• Ensure that the product strategy is correctly reflected in local events: agree on product placement plans (planogram) with the initiatives team and work with event managers to correctly execute the plan.
• Identify local nuances that the marketing team should consider when developing point-of-sale materials (POS).
• Ensure correct execution of the POS strategy: lead local market visits, share feedback in real-time with distribution teams / collaborate with sales teams so that they have the right materials and tools for communication at the point of sale.
• Develop consumption occasion strategies that ensure consistency of strategy, best performance and sustainable growth of the brand and consumption.
• Collaborate with Sports, Culture and Media Network teams to improve the results of brand initiatives.
• Contribute to the formation of best practices in brand marketing: define clear KPIs, systematically monitor results and share lessons learned during the development and implementation of campaigns.
• Lead the transformation of campaigns into locally relevant strategies and performance plans.

Advertising and Creativity

• Share local insights with the advertising team to plan and execute advertising plans.
• Consult on media plans and creatives to ensure that the media mix and creatives are tailored to the local consumer.
• Develop clear creative briefs for agencies to create world-class creative products.

Budget Management, Reporting and Brand Standards

• Ensure strategy consistency across all elements of the campaign and "best-in-class" performance.
• Define relevant and measurable marketing objectives for all campaigns.
• Carefully manage brand marketing budgets across the country.
• Continuously monitor competitors' marketing activations and share them with the global brand team.

Experience

• Areas of knowledge and experience that are most important for this role:
• 4+ years of brand marketing experience.
• Solid experience in customer marketing and retail activation, preferably in an FMCG environment.
• Practical knowledge of digital and social media.
• Experience in developing and implementing strategies on local markets.
• Experience in managing budgets and working with traditional and non-traditional brand marketing strategies.
• Project management experience from idea to implementation.
• Successful collaboration and work in a creative environment.

If interested, please send your resume/CV to and be sure to include the job title in the subject line.