Brand Marketing Manager

Red Bull announces a vacancy for the position of: Brand Marketing Manager

The Brand Marketing Manager (BMM) leads marketing activities aimed at increasing brand awareness (top-of-mind awareness), brand love, relevance, and consumption, ultimately driving new customer acquisition and strengthening brand loyalty. BMMs embody our promise to "give a local face to a global brand": they create, plan, and execute innovative local brand campaigns and ensure the brand is consistently and accurately represented everywhere. As a key member of the marketing team, you will lead the development and implementation of customer-centric local marketing programs that bring the brand to life using various marketing mix tools.

Responsibilities that we will entrust you with: - Customer insights - Get to know the customer and become their voice in the brand: influence brand marketing strategy and its implementation with local insights, demographics, and psychographics. - Create inclusive and culturally relevant marketing communications and experiences that authentically reflect local communities and their diversity. - Continuously identify emerging customer trends and opportunities to engage Red Bull customers in new and exciting ways through activations.

Brand Marketing - Protect brand equity and ensure local brand activities (brand, sports, cultural projects) align with global strategy and standards; provide feedback and coaching to local teams. - Develop and implement innovative, insight-driven 360° local marketing campaigns and customer activation plans that increase product demand and awareness, strengthen brand equity, engagement, and relevance, and drive consumption growth. - Be responsible for developing creative materials, writing briefs, and the approval process for distinctive materials that customers will see in stores, online, and in the field. - Ensure strategy consistency across all campaign elements and create tools and resources that enable best-in-class performance.

Initiatives and Sales Support - Lead all product launches and develop cross-functional plans across the country. - Ensure that the visual identity (look & feel) of local marketing materials is based, where possible, on local and global creative standards. - Utilize local programs in retail networks to increase sales. - Ensure that the product strategy is correctly reflected in local events: agree on product placement plans (planogram) with the initiatives team and work with event managers to implement the plan correctly. - Identify local nuances that the marketing team should consider when developing point-of-sale materials (POS). - Ensure correct implementation of the POS strategy: lead local market visits, share feedback with distribution teams in real-time, and collaborate with sales teams to provide them with the necessary materials and tools for communication at the point of sale. - Develop consumption occasion strategies that ensure strategy consistency, best performance, and sustainable growth of the brand and consumption. - Collaborate with Sports, Culture, and Media Network teams to improve brand initiative results. - Contribute to the formation of best practices in brand marketing: define clear KPIs, systematically monitor results, and share lessons learned during campaign development and implementation. - Lead the transformation of campaigns into locally relevant strategies and performance plans.

Advertising and Creativity - Share local insights with the advertising team to plan and implement advertising plans. - Consult on media plans and creatives to ensure that the media mix and creatives are tailored to local customers. - Develop clear creative briefs to enable agencies to create world-class creative products.

Budget Management, Reporting, and Brand Standards - Ensure strategy consistency across all campaign elements and "best-in-class" performance. - Define relevant and measurable marketing objectives for all campaigns. - Carefully manage brand marketing budgets across the country. - Continuously monitor competitors' marketing activations and share them with the global brand team.

Experience - Areas of knowledge and experience that are most important for this role: - 4+ years of brand marketing experience. - Strong experience in customer marketing and retail activation, preferably in an FMCG environment. - Practical knowledge of digital and social media. - Experience in developing and implementing strategies on local markets. - Experience in managing budgets and working with traditional and non-traditional brand marketing strategies. - Project management experience from idea to implementation. - Successful collaboration and work in a creative environment.

If interested, please send your resume/CV to and be sure to include the job title in the subject line.