Senior Brand Manager

"Georgian Beer and Beverages Group" (GBBG) is part of the international beer and beverage producer Royal Swinkels. GBBG unites two companies: Global Beer Georgia (GBG) and Georgia Distribution and Logistics (GDL).

About the companies:

Global Beer Georgia (GBG) is an innovative and leading player in the Georgian beer market. The company manages the entire process of operations - beer and lemonade production, marketing and sales, as well as imports and exports various brands, including Bavaria, Kazbegi, Shavi Lomi, Kayaki, Ice, 8.6, and Kazbegi lemonade.

Georgia Distribution and Logistics (GDL) has been operating in the distribution field for over 17 years. The company provides distribution and third-party logistics (3PL) services across the country; through 6 branches and regional sales groups, it serves over 12,000 customers. GDL's portfolio includes GBG products, as well as third-party products such as alcoholic beverages, Lavazza coffee, water, wine, and others.

At GBBG, we are successful in a rapidly changing and competitive industry thanks to our team's professionalism, enthusiasm, creativity, and dedication. We recognize the importance of human capital and offer you the opportunity to work in a growing and developing company. If you want to build a fulfilling career and make a significant contribution to the development of the Georgian beverage industry, we would be delighted to hear from you.

"Global Beer Georgia" is announcing a vacancy for a Senior Brand Manager position.

Key responsibilities:

Develop and implement brand strategy(ies) in full compliance with business goals; Plan and execute annual and quarterly brand plans; Continuously monitor brand performance (sell-in, sell-out, market share) and initiate optimization; Plan, launch, and manage new products (NPD); Manage the entire marketing mix (ATL, BTL, digital, trade activation); Develop communication campaigns with agencies and implement them effectively; Plan, manage, and control brand budget; Use consumer insights and market analysis to make strategic decisions; Close collaboration with sales, trade marketing, finance, and supply chain teams; Manage partner agencies (creative, media, production); Manage and develop subordinate employee(s); Identify market opportunities and launch new brand growth initiatives; Perform various additional functions related to work, assigned by the supervisor. Protect the company's confidentiality policy.

Requirements:

• Higher education in Marketing, Business Administration or a related field;

• At least 5-6 years of experience in marketing, preferably in the FMCG sector;

• At least 2-3 years of experience in brand management (as a Brand Manager or similar position);

• Experience in creating and implementing brand strategy;

• Experience in managing the full marketing cycle (ATL, BTL, Digital);

• Experience in launching new products and managing a portfolio;

• Knowledge and experience in market analysis, customer insights, and data-driven decision-making;

• Experience in budget planning and management;

• Experience in managing and developing subordinates;

• Fluent English language skills (mandatory).

Personal skills:

• Strong strategic thinking and broad business vision;

• High sense of responsibility;

• Proactivity and ability to take initiative;

• Strong communication and presentation skills;

• Result-oriented and quick decision-making;

• Strong analytical and problem-solving skills;

• Effective communication with stakeholders at different levels;

• High organizational skills, ability to work in a dynamic and multi-process environment;

• Creative thinking with consideration of commercial results.

Guarantees:

• During the employment period, the candidate will enjoy all the basic rights and guarantees provided by the Labor Code of Georgia, without significant limitations.
• Safe and healthy working conditions are ensured, as provided by law.

Job type: Full-time Duration of employment: Fixed-term Remuneration: Determined according to the company's internal policy and the candidate's qualifications