Brand Marketing Manager

"Red Bull" is announcing a vacancy for the position of Brand Marketing Manager.

Brand Marketing Manager (BMM) leads marketing activities aimed at increasing brand awareness (top-of-mind awareness), brand love, relevance, and consumption, ultimately driving new customer acquisition and strengthening brand loyalty. BMMs embody our promise to "give a local face to a global brand": they create, plan, and execute innovative local brand campaigns and ensure the brand is consistently and accurately represented everywhere. As a key member of the marketing team, you will lead the development and implementation of customer-centric local marketing programs that bring the brand to life using various marketing mix tools.

Responsibilities that will be entrusted to you:

Customer Insights

• Get to know the customer and become their voice in the brand: use local insights, demographics, and psychographics to influence brand marketing strategy and its implementation.
• Create inclusive and culturally relevant marketing communications and experiences that authentically reflect local communities and their diversity.
• Continuously identify emerging customer trends and opportunities to engage Red Bull customers in new and exciting ways through activations.

Brand Marketing

• Protect brand equity and ensure local brand activities (brand, sports, cultural projects) align with global strategy and standards; provide feedback and coaching to local teams.
• Develop and implement innovative, insight-driven 360° local marketing campaigns and customer activation plans that increase product demand and awareness, strengthen brand equity, engagement, and relevance, and drive consumption growth.
• Be responsible for developing creative materials, writing briefs, and the approval process for distinctive materials that customers will see in stores, online, and in the field.
• Ensure strategy consistency across all campaign elements and create tools and resources that deliver best-in-class performance.

Initiatives and Sales Support

• Lead product launches and develop cross-functional plans across the country.

• Ensure that the visual identity (look & feel) of local marketing materials is leveraged where possible and aligns with local and global creative standards.

• Utilize local programs to increase sales in retail networks.

• Ensure that the product strategy is correctly reflected in local events: agree on product placement plans (planogram) with the initiatives team and work with event managers to correctly execute the plan.

• Identify local nuances that the marketing team should consider when developing point-of-sale materials (POS).

• Ensure correct execution of POS strategy: lead local market visits, share feedback in real-time with distribution teams / collaborate with sales teams so they have the right materials and tools for communication at the point of sale.

• Develop consumption occasion strategies that ensure consistency of strategy, best performance and sustainable growth of the brand and consumption.

• Collaborate with Sports, Culture and Media Network teams to improve brand initiative results.

• Contribute to the formation of best practices in brand marketing: define clear KPIs, systematically monitor results and share lessons learned during the development and implementation of campaigns.

• Lead the transformation of campaigns into locally relevant strategies and performance plans.

Advertising and Creativity

• Share local insights with the advertising team to plan and execute advertising plans.

• Consult on media plans and creatives to tailor the media mix and creatives to local consumers.

• Develop clear creative briefs for agencies to create world-class creative products.

Budget Management, Reporting and Brand Standards:

• Ensure strategy consistency across all elements of the campaign and "best-in-class" performance.

• Define relevant and measurable marketing objectives for all campaigns.

• Carefully manage brand marketing budgets across the country.

• Continuously monitor competitors' marketing activations and share them with the global brand team.

Experience:

Areas of knowledge and experience that are most important for this role:

• 4+ years of brand marketing experience.

• Solid experience in customer marketing and retail activation, preferably in an FMCG environment.

• Practical knowledge of digital and social media.

• Experience in developing and implementing strategies on local markets.

• Experience in managing budgets and working with traditional and non-traditional brand marketing strategies.

• Project management experience from idea to implementation.

• Successful collaboration and creative work environment.

If interested, please send your resume/CV to and be sure to indicate the job title in the subject field.