Marketing and Sales Director

"IK Consulting" is seeking a Marketing and Sales Director / Chief Marketing & Sales Officer for a partner company.

Main Information

• Field: Construction / Development
• Work Location: Tbilisi
• Salary: From 12,000 GEL per month, depending on experience and competencies.

We are looking for an experienced leader to manage marketing, sales, PR, and communications, develop and implement a unified strategy for the company and development projects in these areas, strengthen the brand and company reputation, and ensure sales and revenue growth.

Key Responsibilities

• Develop and implement marketing and sales strategies, brand positioning, and unique value proposition;
• Conduct market research, analyze competitors, and identify customer needs. Lead the launch of new projects, rebranding, and other strategic commercial initiatives;
• Prepare sales plans, budgets, and forecasts, and monitor performance. ** Formulate prices, payment terms, and commercial offers;
• Develop sales channels and brokerage partnerships. Negotiate with strategic clients and support key deals;
• Manage integrated campaigns and digital marketing, including SMM, SEO, and paid advertising. Improve lead generation and conversion;
• Develop CRM and customer relationship processes - from initial interest to deal closure; improve the website, digital channels, customer experience, and loyalty programs;
• Implement unified marketing and sales analytics and KPIs. Plan media, assess cost efficiency, and marketing investment returns;
• Define and manage PR and corporate communications strategy, interact with media, enhance company reputation, and manage crisis communications;
• Form, develop, and manage teams. Participate in motivation system development, manage agencies and contractors;
• Manage priority projects, defining goals, responsible individuals, deadlines, and outcomes. Coordinate with finance, IT, project development teams, and other functions;
• Monitor project progress, quality, budget deviations, and risks. Identify and eliminate obstacles, provide reports and recommendations to management;
• Implement unified work standards, innovative approaches, and technologies to increase process transparency, speed, and efficiency.

We are looking for a professional with

• Experience in leading marketing and sales positions and managing teams;
• Ability to effectively engage in marketing and sales processes of large construction and development projects and manage them strategically;
• Measurable business results achieved through brand development and sales growth;
• Experience in sales planning, forecasting, pricing, and commercial negotiations;
• Knowledge of digital marketing, brand management, CRM, and customer experience development;
• Experience in managing PR, corporate, and crisis communications;
• Experience in coordinating complex projects and teams with different functions;
• Strategic and analytical thinking, commercial vision, team leadership, motivation, and development, as well as the ability to turn innovative ideas into measurable results;
• English and Russian language skills at a level required for business communication;
• Experience in leading marketing and sales positions in the development / real estate sector will be considered an advantage.