Marketing and Sales Director
Translated automatically from the original posting. Read the original in Georgian →
"IK Consulting" is seeking a Marketing and Sales Director / Chief Marketing & Sales Officer for a partner company.
Main Information:
- Field: Construction / Development
- Work Location: Tbilisi
- Salary: From 12,000 GEL per month, depending on experience and competencies.
We are looking for an experienced leader to manage marketing, sales, PR, and communications, develop and implement a unified strategy for the company and development projects in these areas, strengthen the brand and company reputation, and ensure sales and revenue growth.
Key Responsibilities:
- Develop and implement marketing and sales strategies, brand positioning, and unique value proposition;
- Conduct market research, analyze competitors, and customer needs. Lead the launch of new projects, rebranding, and other strategic commercial initiatives;
- Prepare sales plans, budgets, and forecasts, and control performance. ** Form prices, payment terms, and commercial offers;
- Develop sales channels and brokerage partnerships. Negotiate with strategic clients and support key deals;
- Manage integrated campaigns and digital marketing, including SMM, SEO, and paid advertising. Improve lead generation and conversion;
- Develop CRM and customer relationship processes - from initial interest to closing deals; improve the website, digital channels, customer experience, and loyalty programs;
- Implement unified marketing and sales analytics and KPIs. Plan media, assess cost efficiency, and marketing investment returns;
- Determine and manage PR and corporate communications strategy, interact with media, enhance company reputation, and manage crisis communications;
- Form, develop, and manage teams. Participate in developing a motivation system, manage agencies and contractors;
- Manage priority projects, defining goals, responsible individuals, deadlines, and outcomes. Coordinate with finance, IT, project development teams, and other functions;
- Monitor project progress, quality, budget deviations, and risks. Eliminate obstacles and provide reports and recommendations to management;
- Implement uniform work standards, innovative approaches, and technologies to increase process transparency, speed, and efficiency.
We are looking for a professional with:
- Experience in leading marketing and sales positions and managing teams;
- Ability to effectively engage in marketing and sales processes of large construction and development projects and manage them strategically;
- Measurable business results achieved through brand development and sales growth;
- Experience in sales planning, forecasting, pricing, and commercial negotiations;
- Knowledge of digital marketing, brand management, CRM, and customer experience development;
- Experience in managing PR, corporate, and crisis communications;
- Experience in coordinating complex projects and teams of different functions;
- Strategic and analytical thinking, commercial vision, team leadership, motivation, and development, as well as the ability to turn innovative ideas into measurable results;
- English and Russian language skills at a level required for business communication;
- Experience in leading marketing and sales positions in the development / real estate sector will be considered an advantage.
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