Senior Brand Manager

The Marketing Department of Bank of Georgia is announcing a vacancy for a Senior Brand Manager position in the Physical Customer Marketing Team.

At Bank of Georgia, everything we do is driven by our belief that we can help people unlock their full potential. We believe that opportunities are limitless and that's why we never stop.

A Senior Brand Manager is someone who, based on in-depth analysis of customer behavior and needs, develops products, creates effective marketing strategies, and manages data-driven campaigns together with the large team of Bank of Georgia.

A Senior Brand Manager has a wide range of exciting tasks:

• Researching customer behavior and identifying insights;

• Planning, executing, and optimizing marketing campaigns based on analytical data;

• Planning and managing the marketing budget;

• Searching for innovative approaches and new opportunities, including exploring ways to use AI in daily processes;

• Creating and implementing strategies for relevant areas and products in line with marketing goals;

• Leading the development of high-priority banking products from ideation to launch;

• Ensuring brand strategy is aligned with business goals and correct positioning in the market;

• Developing impactful campaigns and ensuring brand consistency across all channels, including digital, print, and physical touchpoints;

• Collaborating with cross-functional teams and stakeholders to ensure smooth processes in marketing, business, support teams, research, and IT;

• Constantly focusing on product growth through data analysis, market research, and customer feedback;

• Monitoring, analyzing, and data-driven optimization of campaign and product performance.

We think you will need

• At least 3 years of experience in digital products or marketing: Marketing Manager, Account Manager, Brand Manager, Product Manager, Product Marketer;

• Experience in planning and managing data-driven campaigns;

• Practical experience in analyzing customer behavior and using research.

In our opinion, it's important for a Senior Brand Manager to have:

• Strong analytical skills and comfort working with data;

• Ability to identify customer needs based on research and data;

• Knowledge of growth marketing principles (desirable);

• Experience working with data visualization tools (e.g., Power BI - desirable);

• Experience in planning effective communication in digital channels;

• Ability to take initiative and argue ideas;

• Willingness to quickly adapt to changes and test new approaches;

• Interest in AI and willingness to use it to improve work processes;

• Ability to collaborate with the team and focus on common results.

We're waiting for you; we're always looking for analytical, result-oriented, and development-focused individuals. Tell us about yourself!

We look forward to your response by November 27, 2026. Good luck!