Marketing and Sales Director
Translated automatically from the original posting. Read the original in Georgian →
IK Consulting is seeking a Marketing and Sales Director / Chief Marketing & Sales Officer for a partner company.
Main Information: - Industry: Construction / Development - Location: Tbilisi - Salary: from 12,000 GEL per month, depending on experience and competencies.
We are looking for an experienced leader to oversee marketing, sales, PR, and communications, develop and implement a unified strategy for the company and development projects in these areas, enhance the brand and company reputation, and drive sales and revenue growth.
Key Responsibilities: - Develop and implement marketing and sales strategies, brand positioning, and unique value proposition; - Conduct market research, analyze competitors, and identify customer needs. Lead the launch of new projects, rebranding, and other strategic commercial initiatives; - Prepare sales plans, budgets, and forecasts, and monitor performance. Formulate pricing, payment terms, and commercial offers; - Develop sales channels and brokerage partnerships. Negotiate with strategic clients and support key deals; - Manage integrated campaigns and digital marketing, including SMM, SEO, and paid advertising. Improve lead generation and conversion; - Develop CRM and customer relationship processes - from initial interest to deal closure; enhance the website, digital channels, customer experience, and loyalty programs; - Implement unified marketing and sales analytics and KPIs. Plan media campaigns, assess cost efficiency, and evaluate marketing investment returns; - Define and manage PR and corporate communications strategy, interact with media, enhance company reputation, and manage crisis communications; - Form, develop, and manage teams. Participate in designing motivation systems, manage agencies and contractors; - Oversee priority projects, defining goals, responsible individuals, deadlines, and outcomes. Coordinate with finance, IT, project development teams, and other functions; - Monitor project progress, quality, budget deviations, and risks. Identify and eliminate obstacles, and provide reports and recommendations to management; - Implement uniform work standards, innovative approaches, and technologies to increase process transparency, speed, and efficiency.
We are looking for a professional with: - Experience in leading marketing and sales teams and managing teams; - Ability to effectively engage in and strategically manage marketing and sales processes for large construction and development projects; - Measurable business results achieved through brand development and sales growth; - Experience in sales planning, forecasting, pricing, and commercial negotiations; - Knowledge of digital marketing, brand management, CRM, and customer experience development; - Experience in managing PR, corporate, and crisis communications; - Experience in coordinating complex projects and cross-functional teams; - Strategic and analytical thinking, commercial vision, team leadership, motivation, and development skills, as well as the ability to turn innovative ideas into measurable results; - Proficiency in English and Russian for business communication. - Experience in a leadership marketing and sales role in the development / real estate sector will be considered an advantage.
If interested, please send your CV to.
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